Twitter's a pretty lucky company. Few get two bytes at the hype apple in rapid succession, but this social media platform has found a way to make up for its disappointing announcement about its advertising model. According to VentureBeat, Twitter might unveil its long-awaited, heavily-hyped and possibly investor-satisfying corporate accounts. Next month, at its inaugural Chirp developer conference, we could finally see what might just be the foundation of Twitter's business model.
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FeedTwitter May Chirp Its Commercial Accounts Next Month
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Twitter gets a step closer to corporate accounts
Twitter-watchers have been expecting the company to make some move toward corporate microblogging capabilities for months now. This is one of the two directions that the social media platform has on its agenda for generating revenue, and it is likely the one with the greater potential. The other, serving ads on Twitter.com, is currently constrained by the fact that nearly 70% of Twitter use occurs away from the company's website.
While all talk of corporate accounts is still shrouded in speculation, the obvious plan would be for corporate users to have more robust analytics and other marketing tools for which a premium would be paid. Among the tools being rolled out ostensibly in advance of this business model is a multi-user account model, in which several "Contributors," as Twitter is calling them, can tweet under the same umbrella.
Continue reading Twitter gets a step closer to corporate accounts
Yahoo! makes another Twitter move, market yawns
It really didn't take Yahoo! (YHOO) long to pull the trigger. Only a few weeks ago, the perpetual also-ran in the search engine market announced that, like Microsoft (MSFT) and Google (GOOG), it would integrate Twitter data into its search capabilities, part of a race among the three companies toward "real-time search." Unlike its competitors, though, Yahoo! didn't shell out a dime for its access to the microblogging service's data, instead using existing developer tools to get what it needs.
Earlier this week, Microsoft announced that it wasn't in a rush to win in real-time search ... while indicating that it wasn't exactly lagging Google. Both companies have yet to demonstrate a fully integrated Twitter capability. While Yahoo! still has a long way to go, its announcement on Thursday suggests that it has an early lead, despite not having licensed any data from Twitter.
Continue reading Yahoo! makes another Twitter move, market yawns
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