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Google lays the foundation for charging for content

Posted Sep 10th 2009 11:30AM by Tom Taulli (RSS feed)
Filed under: Google (GOOG)

In Chris Anderson's new book Free: The Future of a Radical Price, he makes a compelling argument for why many products and services should be free (or, will inevitably become free). Of course, the driving force of this trend is Google (NASDAQ: GOOG), which has figured out how to generate billions from free offerings.

So, this is why it's puzzling that Google is thinking about building technologies to allow for the purchase of content. What's going on here? Well, it may be that Google realizes it needs to be more political in how it deals with much-needed constituencies, such as the newspaper industry.

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