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Coca-Cola's fizzy milk headed for the school market?

fizzy milkCould fizzy milk be the new new Coke? Coca-Cola's (NYSE: KO) Venture and Emerging Brands unit is testing just that concept in New York with its new drink, Vio. According to Foodbev.com, the bottled concoction is made of skim milk, cream, fruit, sweetener, and fizz. It comes in four flavors: peach, mango, berry, and citrus colada.

Milk, fruit -- sounds like a drink made with nutrition in mind, right? Sadly, Vio contains as much sugar, 26 grams, as full-strength Coke, along with 1.5 grams of fat. Despite the sugar content, though, the milk content could be the loophole by which Coke could expand its toehold in U.S. schools, where it thrived for decades before public backlash led to a move to banish soft drinks.

Continue reading Coca-Cola's fizzy milk headed for the school market?

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Last updated: May 28, 2012: 01:39 PM

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