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Netflix envelopeHoping to make its recommendation feature better, the DVD mail-renter Netflix, Inc. (NASDAQ: NFLX) is offering $1 million to the first person or group able to "reach a certain level of accuracy in recommending movie picks" based on customer personal preferences. Something I would absolutely not call a foolish waste.

The company has released 100 million anonymous movie ratings to use as data points. The prize will go to whoever manages to develop an algorithm that can outperform currently-used Cinematch with at least 10% improved accuracy. Algorithms, also used by online retailers such as Amazon.com, Inc. (NASDAQ: AMZN) advanced rapidly for a time but have more or less plateaued.

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Netflix will pay a cool mil for your improvements: wise crowd or foolish waste? originally appeared on BloggingStocks on Mon, 02 Oct 2006 18:40:00 EST. Please see our terms for use of feeds.

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