Imagine a global cell phone network. Now imagine a global cell phone network for a low monthly fee.

True, a system of that sort is not likely to happen overnight, but a company that's headed in that direction is United Kingdom-based Vodafone Group Plc (NYSE: VOD).

Vodafone Group is the world's leading mobile telecommunications company, with a substantial presence in Europe, the Middle East, Africa, Asia/Pacific and the United States.

Along with VOD's strong balance sheet and solid dividend, analysts like Vodafone Wireless, the company's most profitable division, which contributes 22% of operating earnings. About 80% of VOD's revenue is Europe-based, a maturing market, so VOD has beefed-up its emerging market expansion plan with asset purchases in India and Turkey.

In the world of Google Inc. (NASDAQ: GOOG), each passing day brings more news about some added feature, idea, business partnership or gadget, and today it is no exception. Despite much hype that Google would be announcing the "gPhone" today, instead: "Google along with 33 other companies are announcing Android, the first truly integrated mobile operating system." What's particularly notable is that it's available under a mobile open source license.

This is becoming very Google-esque -- a major partnership announcement! Google watchers (and shareholders) can appreciate that Google does not want to be in the hardware business, at least not right now. The company is in the partnering business. It has made the very wise decision to create as many partnerships as it can, attractive to both parties given that partners will make money by working with Google, without a new cost. Its selling point to Internet users: we are the nice guys and we bring you so many features that make your life easier and fun (sounds like Apple Inc (NASDAQ: AAPL)). How can someone resist that?

Google hopes to create not 'a' new platform for cell phones, but 'the' new platform for cell phones. In doing so the company will be expanding the Google universe.

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By the end of the year, Disney (NYSE: DIS) is going to ditch its mobile phone service. Basically, the company wants to rethink things.

Despite its mega brand, Disney realized that the competitive environment is extremely tough. Interestingly enough, it was last year that the company closed its ESPN mobile service (and took a charge for $30 million).

I talked to Daniel Neal, CEO and Founder of kajeet. His company has a popular cell service for kids. So how can this company succeed whereas mighty Disney has failed?

"At kajeet, we've set out to prove that there is a formula for success in focusing on a cell phone service for kids. Our singular focus is to super-serve our tween and teen customers with a totally customizable pay-as-you-go wireless service that addresses their unique mobile technology needs. Instead of building our own handsets, content or stores, We purposefully developed strong relationships with established partners that greatly appeal to our customers."

Or, perhaps a better approach for Disney is just to buy kajeet.

Tom Taulli is the author of various books, including The Complete M&A Handbook and The Edgar Online Guide to Decoding Financial Statements. He also operates DealProfiles.com.

Age-old telecom company and brand AT&T, Inc. (NYSE: T) is launching a new advertising campaign to convince younger customers that the company is hip. Naturally, the new ads will be edgier and flashier, which apparently everyone in the 18-34 age bracket responds to according to most marketing mavens. But can a company just put some pizazz in their marketing and instantly gain younger customers, or are those customers smarter than these companies realize? Maybe a little of both, right?

Truth is that marketing is what makes most economies go 'round, and AT&T glitzing it up in this department is a testament to that claim. AT&T's purchase of the Cingular brand (and company, heh) earlier in 2007 meant that the company sees the future coming from wireless services and other areas instead of landline telephones and older technology that 10 years from now younger customers won't even know existed.

In a move back to the power of the Cingular brand (which AT&T dumped unceremoniously), the color orange will also be used as the company's primary corporate color instead of blue. The blue AT&T 'world swirl' logo has been around for decades in one form or another, and in addition to changing the color, will AT&T change the corporate logo as well? Maybe it is time to make this move, since many youngsters connect the current AT&T logo with the Death Star from Star Wars. That's not a good thing to have in mind when you're buying a phone.

Forget Fake Steve Jobs. The fake iPhone is here. According to Bloomberg, there is the beginning of a booming market for counterfeit Apple (NASDAQ: AAPL) iPhones in Taiwan and China. "With a touch-screen and Apple Inc.'s logo on the back, the iClones look just like the real thing," the story says.

Apple will probably not offer the iPhone in Asia until next year.

The news points out the Chinese dexterity in stealing consumers electronics designs and it is a significant threat to Apple. China has the world's largest cellphone market and China Mobile (NYSE: CHL) is the world's largest cellphone company. And, the phones are being sold into markets including Australia and the U.S.

The fake phones have two advantages. First, they are less expensive than iPhones. Second, they can work on networks outside AT&T (NYSE: T), which currently has the U.S. exclusive for the hot handset.

Steve Jobs may want to take a look over at Microsoft (NASDAQ: MSFT), which claims that about 85% of the copies of Windows sold in China are counterfeit. That represents hundreds of millions of dollars in lost revenue, perhaps more.

Now, it's Apple's turn to fight the pirates.

Douglas A. McIntyre is a partner at 24/7 Wall St.

Since the story ran at BusinessWeek.com, it has some credibility. The online version of the magazine reports that Apple (NASDAQ: AAPL) is considering joining the government's auction of wireless spectrum, putting it in potential competition with Google (NASDAQ: GOOG).

Apple certainly has the $4.6 billion needed to enter the bidding, but the magazine says that the low margins in running a large wireless network might keep the consumer electronics company away. However, if Apple did succeed in the auction, it would have its own network for the iPhone. As a potential attraction, the company could allow its handset to use inexpensive VoIP.

Apple may have a longer-term reason to look at the spectrum. At some point, its sales of iPhones and iPods will slow in the U.S. But, having a service network would allow the company to combine video, music, and voice onto one platform, which could extend the sales life of its current products.

Another attraction might be the scale of the opportunity. Verizon Wireless will bring in about $40 billion this year. And, it is highly profitable. Offsetting that is the costs that were necessary to build out the infrastructure to support those revenues. But Apple might end up in a partnership with another company, say Google, to share those costs.

It may seem crazy, but so is the success of the iPod.

Douglas A. McIntyre is a partner at 24/7 Wall St.

The New York Times [registration required] reports that Dave Stolte took his Apple Inc. (NASDAQ: AAPL) iPhone to Ireland and England in July and returned home to a little surprise -- a bill for $3,000.

Stolte's $3,000 phone bill was a result of unanticipated European roaming charges. Consider the case of mortgage consultant, Neil Dingman. Dingman used his iPhone only a few times on a European trip this summer and had expected to see just a small increase in his next bill for roaming charges. But he failed to turn off an iPhone feature that automatically checks e-mail. Thus his iPhone roamed over networks in Italy, Croatia and Malta more than 500 times. And he ended up with $852.31 in roaming charges.

But Stolte's story has a happy ending. Thanks to the posting of Stolte's bill on the Internet, AT&T Inc. (NYSE: T) went from giving him a $100 credit to full credit for that $3,000 iPhone bill. The lessons? Turn off the e-mail checking feature if you're out of the U.S. And if you get a ginormous iPhone bill -- post a complaint video on Google Inc.'s (NASDAQ: GOOG) YouTube.

Peter Cohan is President of Peter S. Cohan & Associates. He also teaches management at Babson College and edits The Cohan Letter. He has no financial interest in the stocks mentioned.

There is an "all out" price war among the three big cellular service providers in Japan which may give companies like Verizon Wireless and Sprint (NYSE: S) some ideas about how to steal one another's customers.

NTT Docomo (NYSE: DCM), the largest cell company in the Japan, lost almost 23,000 customers in August. Rival KDDI picked up over 158,000, and up-start Softbank added almost 189,000.

Reuters reports that switching providers has become easier "after a rule change allowed subscribers to keep their phone numbers when changing service providers, speeding up price competition in a saturated mobile market."

Docomo, which has just over half of the $78 billion mobile market in Japan, is preparing to cut its basic rates in half to stay competitive with its two rivals.

Saturated is the key word. In the US, the three largest cell service providers, AT&T (NYSE: T) Wireless, Verizon Wireless, and Sprint, have nearly 180 million subscribers. T-Mobile runs in fourth place. In a country with 300 million people, many of whom are not old enough to use a phone, the big growth years are probably over.

Cellular division are the most profitable operations at AT&T and Verizon (NYSE: VZ). Their landline businesses are being taken from them by cable VoIP offerings. If the US mirrors Japan, and price wars come to the US, profits at big telecoms are in for a slide.

Douglas A. McIntyre is a partner at 24/7 Wall St.

Nokia (NYSE: NOK) made a big fuss today as it launched an online music system and several multimedia phones. Some will have new touch screens like the Apple (NASDAQ: AAPL) iPhone. These are going to market in Europe almost immediately. Apple has not given a date for an iPhone launch there.

Most of the competition for Apple's music and device products is laughed at on Wall Street, Steve Jobs & Co. have sold over 120 million iPods which fuels traffic to iTunes. The iPhone is the most anticipated handset launch ever.

But, Nokia has what no other company can claim--a 36 share of the global handset market. Reuters writes that the company estimates that the global multimedia phone market will grow by 50% to 120 million units this year from 80 million in 2006.

With such a large market share, investors want to know where Nokia will go for future growth. It says the new revenue will come from software and service. The software will power multimedia phones. The services will include its new music store.

It is a frightening exercise for Motorola (NYSE: MOT) shareholders to look back at the launch of the RAZR and hit tremendous success which was still evident less than two years ago. Nothing prevented Motorola from riding the sales of that handset to get into the mobile media download business.

And, now it is too late.

Douglas A. McIntyre is a partner at 24/7 Wall St.

Lost in all of the hype about the Apple (AAPL) iPhone is the fact the Federal Communications Commission had not approved the product for sale. That changed yesterday as it got the "thumbs up". It may be that there was little risk involved in the approval process, but it certainly signals that Apple cannot blame any delay on outside forces. There have been some rumors that the project had been pushed back. But, Apple shot those down.

Apple's shares moved up yesterday, to over $109, perhaps due to the FCC news. But, now it is the iPhone that has to carry the ball for the shares. Good sales of the Mac and iPhone are almost certainly built into the price.

Berstein Research projects that Apple will sell 7 million iPhones in 2007 and 15 million in 2008. "At a minimum of $499 each, that's $3.4 billion to $7.5 billion in annual iPhone revenue for Apple." With a current annual revenue run rate of about $25 billion, that would be a significant boost.

But, all of that is "priced into" the stock, as they say on Wall Street. If the iPhone does not sell two million or three million units in the July though September quarter, those numbers will be viewed as too aggressive. And, that is what expectations can do to share prices. Investors will be looking to that quarter as perhaps the key quarter for Apple since the iPod launched. One glitch, one stumble, and Apple's stock price cannot hold.

Douglas A. McIntyre is a partner at 24/7 Wall St.