Bloomberg News reports that Brazilian supermodel Gisele Bundchen refuses to be paid in dollars. In addition to landing undefeated (9-0) New England Patriots quarterback Tom Brady -- although that relationship could be on the rocks -- she is one savvy currency trader.
Gisele Bundchen is proving to be a shrewd analyst of the U.S. dollar's weakness. When Bundchen signed a contract in August to represent Pantene hair products for Procter & Gamble Co. (NYSE: PG), she demanded payment in euros. She'll also get euros for the deal she reached last October with Dolce & Gabbana SpA in Milan to promote the Italian designer's new fragrance.
"Contracts starting now are more attractive in euros because we don't know what will happen to the dollar," Patricia Bundchen, the model's twin sister and manager in Brazil, said in a telephone interview in September from Sao Paulo.
Those Bundchens are smart cookies! Too bad I can't say the same for Treasury Secretary Hank Paulson and his strong dollar policy.


As executive producers and hostesses of America's Next Top Model and Project Runway, respectively, Tyra Banks and Heidi Klum have proven that they are much more than just the pretty faces that catapulted them both to fame and fortune on the runway and in the pages of fashion magazines. On the former show, contestants long to hear their mentor, "Miss Tyra," tell them they are "still in the running to become America's Next Top Model." Runway contestants are informed that "You're either in ... or you're out" and cringe if they hear German-born Heidi eulogize: "I'm sorry, you're out ... auf wiedersehen."

