This post is part of our Ads Gone Bad series. Share your thoughts and memories of this ad in the comments, and be sure to check out our other posts on marketing gone wrong.
Thanks to our unfortunate history with slavery and the subsequent economic slavery imposed on minority Americans, we as a nation are very sensitive to charges of racism. So sensitive, in fact, that advertisers are often accused of such transgressions for the slightest intimation. Six Flags (NYSE: SIX), the amusement park chain, found this out recently.
The park created what I thought was a clever series of ads contrasting the humdrum routine of ordinary life with the thrills to be found at a Six Flags park. For example, one ad showed a lumpy teen attempting to dance, another a chortling woman teasing her cat with a laser pointer, both compared to gleeful coaster riders at Six Flags.
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