If you are involved in the market right now and watch the volatility with swings up and down, it might be easy to forget that trading volume is very thin and that moves can be exaggerated easily. Today's numbers, with a recession in Europe and stagflation rising in the U.S., were discounted by traders looking ahead and interpreting data out on the calendar. The good news in housing is that existing houses are finally moving, but the bad news is that they are selling under replacement cost.

Here are today's unofficial closing bell levels:
DJIA 11615.93 (+82.97)
S&P500 1292.93 (+7.10)
NASDAQ 2453.67 (+25.05)
10 YR T-Note 3.892% (-0.055%)
52-Week Lows

Alcoa Inc. (NYSE: AA) is a bit of a mystery. This had very unusual call option buying seen in the stock, yet shares were down marginally on the day by less than 1% at $31.96 before the closing bell. This stock has been the subject of rumors before, so anything is possible.

Gannett Co. Inc. (NYSE: GCI) was a winner today. Shares were up 10% at $21.20 right before the close on reports that it was cutting 1,000 newspaper jobs or about 3% of its workforce.

Hansen Natural Corp. (NASDAQ: HANS) was a huge winner after Nelson Peltz' Trian Funds disclosed an ownership stake. Shares were up over 10% at $29.79 in the final minutes of the trading day, and this is up almost 40% even after poor earnings recently.

PMI Group Inc. (NYSE: PMI) was a big winner today after the company sold off Australian operations for $920 million in a capital raising effort. Shares were up almost 60% at $4.45 in the final minutes before the close.

Martha Stewart Living Omnimedia Inc. (NYSE: MSO) shares were up almost 8% at $8.80 right before the close after Jim Cramer interviewed Martha Stewart herself and said the stock is cheap at $8.00.

Martha Stewart's daughter Alexis and Jennifer Koppelman Hutt, co-hosts of a show on Sirius Satellite Radio, are teaming up for a new television parody of vintage Martha Stewart Living episodes. The title? Whatever, Martha!

Surprisingly, the show has the blessing of Martha Stewart, who is not normally known as a barrel full of laughs. She told The New York Times that "They promised not to be mean, and I had to trust them. I'm not going to have a heart attack."

The half-hour show, set to debut on Fine Living on September 16th, will feature old clips from Ms. Stewart's show alongside sarcastic commentary from her daughter and Ms. Hutt. There are no clips available online but it sounds similar to ESPN Classic's Cheap Seats.

It's nice to see that Martha Stewart has a sense of humor. Given that shares of Martha Stewart Living Omnimedia (NYSE: MSO) have gone from $20 to $8 in a little more than a year and a half, she will need it. The debut of the new show is symptomatic of the problems the company is facing: Stewart went from an icon to a cliche, and now she completes the cycle by becoming a joke.

With the recent resignation of its CEO following the completion of the Emeril acquisition, this is a company in turmoil. Given its lackluster ability to generate profits during its prime, it seems like a stock worth avoiding.

Welcome to the 68th installment of The Wal-Mart Weekly, a column dedicated to bringing you insight, wit, facts, results, opinions, and just a bit of everything else when it comes to a very hot topic these days: Wal-Mart.

This week, I'll be taking a look at the most recent financial results from Wal-Mart Stores Inc. (NYSE: WMT). The retailer continues to state the the federal tax economic stimulus checks being used by customers in its stores have buoyed it results.

Overall, this is good news. When the tax stimulus checks run out, though, will Wal-Mart continue to post such great sales figures like it did in June 2008? Remember June 2007?

Last summer, Wal-Mart also easily defeated analyst calls and toasted the expected same-store sales growth. Is seasonality more a part of the picture than tax checks? How about gas pricing stamping out multiple shopping trips by many families? All of this contributes, I would posit.

Martha Stewart Living Omnimedia's (NYSE: MSO) recent announcement that its crafts line would be debuting in Wal-Mart Stores, Inc. (NYSE: WMT) stores nationally sent MSO up more than 5% at first, but the stock has since given all that back and then some: the stock is down nearly 10% from where it was before the announcement.
The company needs to replace the guaranteed licensing fees from K-Mart that are in the process of phasing out, and revenue from that business is likely to plummet when the guarantee declines from $65 million this year to around $20 million next year.

But Wal-Mart? Haven't their been entire books written on how tough it is to make money selling to Wal-Mart? It's easy for me to understand Wall Street's skepticism about this deal, and there have been a lot of uninspiring developments for the company in recent months: first the company paid $45 million for the Emeril empire, what was supposed to be company transforming acquisition. Then a few months later, CEO Susan Lyne resigned abruptly -- which doesn't speak well for the new strategy.

Maybe the Wal-Mart deal will work out splendidly -- but the company appears to be all over the place.

MOST NOTEWORTHY: Lubrizol, BioMarin Pharmaceutical and Novartis were today's noteworthy downgrades:

• Jefferies downgraded shares of Lubrizol (NYSE:LZ) to Hold from Buy as they expect persistent raw material cost pressures to limit upside over the next few quarters. The firm lowered their target price to $60 from $65.
  
• Citigroup cut BioMarin (NASDAQ:BMRN) to Hold from Buy after their survey indicated an upside surprise from the Kuvan launch is unlikely. The firm lowered their target price to $37 from $42.
  
• HSBC downgraded shares of Novartis (NYSE:NVS) to Underweight from Neutral following the company's stake in Alcon (NYSE:ACL) as they believe it dilutes the company's return on assets.

OTHER DOWNGRADES:

• Goldman removed Waste Management (NYSE:WMI) from its Conviction Buy List.
  
• Thomas Weisel downgraded Kinross Gold (NYSE:KGC) to Market Weight from Overweight.
  
• Dreamworks Animation (NYSE:DWA) was lowered at UBS to Sell from Neutral.
  
• JP Morgan downgraded Martha Stewart (NYSE:MSO) to Neutral from Overweight.

Today was yet another day where Joe Public felt like he spent a round in the ring with Joe Lewis. It's getting that way again, and now the only real positive is that contrarians may start to get happy.

Oil jumped back up another $5.00 per barrel on inventory numbers reported this morning. The continued weak environment sent financials and airlines into the dirt again. PIMCO's McCulley said he believes that the Fed is understating inflation and the Fed's Beige Book hinted that some higher costs are beginning to be passed down to consumers.

Here are the unofficial closes of major US index levels:
DJIA 12082.14 (-207.62)
S&P500 1335.56 (-22.88)
NASDAQ 2394.01 (-54.93)
10YR T-NOTE 4.07% (-0.026%)
Top 10 Analyst Calls

Anheuser-Busch Companies Inc. (NYSE: BUD) saw another big pickup in its call options activity today and then CNBC's David Faber said that InBev in Europe may be close to making an unsolicited bid for the company. Shares were up about 2.3% at $58.45 in the final minutes of the day.

Bad news out of Martha Stewart Living Omnimedia (NASDAQ: MSO) today: CEO Susan Lyne has stepped down after four years as the company's CEO. President of Media Wenda Harris Millard and President of Merchandising Robin Marino will become co-CEOs.

Oh, how quickly things change. Back in April, Martha Stewart Living announced that it was acquiring the Emeril brand for $50 million, with an optimistic Lyne saying, "This acquisition is strategically important to our company as we continue to expand and diversify our business and represents a significant opportunity for us going forward." The company said it expected the acquisition to add $8 million of EBITDA in its first year of operation. Now Lyne is gone without explanation, and the press release didn't even mention the "strategically important" Emeril deal, which has a value of more than 10% of the company's market cap.

Last month, I reported that Martha Stewart Living Omnimedia (NYSE: MSO) was actively seeking an acquisition to diversify beyond its core Martha Stewart brand.

Now the company has found what it hopes is it's missing piece, and is set to acquire superstar chef Emeril Lagasse's [subscription required] media and licensing empire for $45 million in cash and $5 million in stock, according to the Wall Street Journal.

The purchase price will include the rights to Emeril's television programs, syndicated episodes of the "Emeril Live" show on the Food Network, cookbooks and Emeril's websites, and licensing deals from All-Clad cookware, Wüsthof cutlery, Wedgwood tableware and T-fal appliances. The acquisition also includes Emeril-branded spices, marinades, coffee, Bam! B-Q sauce and other food products, according to the Journal. Emeril's restaurants and corporate office are not part of the deal.

It seems likely that the market will react positively to this development, but I wouldn't be buying here. Martha Stewart Living Omnimedia hasn't been able to make much money from the Martha Stewart brand and adding another brand to a failing company hardly seems like a recipe for success.

MAJOR PAPERS:

• In a diversification move, Martha Stewart Living Omnimedia Inc (NYSE: MSO) will reportedly acquire the media and licensed properties of well-known TV chef Emeril Lagasse for $45M in cash and $5M in stock, according to the Wall Street Journal.
• According to the Wall Street Journal's "Heard on the Street," the current quarter for Lehman Brothers Holdings Inc (NYSE: LEH) will not be good and it also has a sizable amount of commercial real estate loans which could lead to bigger write-downs. The latest estimates are of an approximate $1.3B write-down, above recent estimates, and higher than the $830M in the fourth quarter.

OTHER PAPERS:

• The Australian Financial Review reported that General Electric Company (NYSE: GE) has emerged as a new contender for Allco Finance Group's transport leasing, property and power assets.

WEB SITES:

• Motorola Inc (NYSE: MOT) is suing Research in Motion Limited (NASDAQ: RIMM) claiming the company violated seven U.S. patents covering mobile-communications technology, Bloomberg reported. Research in Motion also filed a suit against Motorola claiming the company infringed on Research in Motion patents.

With its stock sitting in a toilet that would make the housekeeping goddess cringe, Martha Stewart Living Omnimedia (NYSE: MSO) is looking for something to boost its operations.

Fortune reports it has learned that the company "has held recent talks with two prominent tastemakers, the fashion designer Cynthia Rowley and Jonathan Adler, known for his home décor, with the aim of building multifaceted brands around these personalities that span television, publishing and the internet."

The talks have reportedly broken off, but CEO Susan Lyne has said that she is on the prowl for acquisitions. Acquisitions have a bad habit of failing to generate value for the acquirer, and Fortune notes that "The pressure to do a deal will intensify this year, as MSO prepares to take a hit on several fronts." And therein lies the problem.

The company has historically been unable to generate a profit, and that's not going to get any better in the near future. An acquisition driven by what amounts to desperation is unlikely to change that. And signing a big star will cost a lot money, and the value of that star's brand will tend to aggregate to them, not MSO -- that's the nature of licensing deals.

Bottom line: If you want to buy shares of MSO, it should be because you're bullish on the future of the company as it is now, not because you're hoping that a management team that has failed to generate value can make a killer acquisition that will restore the company to its once high-flying status.

If anything could be blamed for the just-announced shuttering of Blueprint magazine, it could be the current issue's cover, in which a pink (!!) tree is out-sparkled only by the sequined frothiness of the bleached blonde holding a gigantic bauble alongside. Inside we see 20-something editor-in-chief Sarah Humphreys, who writes, "... if Blueprint's taught me anything, it's that there's plenty of room for spiced sugar bomboloni at the Thanksgiving table."

Umm. OK, Sarah. Martha Stewart Living Omnimedia (NYSE: MSO) strayed a little too far from the company's audience of blue-bloods and those who aspire to craft like them with Blueprint, a magazine unfortunately titled (evoking architecture of the blue-collar sort, not "where to find candles made of pink glitter"). It was meant to target the young single urbanite; but what newly-married aspirational New Englander wants a magazine full of recycled Martha Stewart Living projects, mixed with lipstick and gilded fashion advice? Evidently, not many.



The "brand" will be re-envisioned as a way to extend the audience of Martha Stewart Weddings past her nuptials, with occasional "special interest format" magazines (think Martha Stewart Baby), and the Bluelines blog will continue. The January/February 2008 magazine (probably already on the way to newsstands) will be the final standalone issue.

She's done cookware, linens, a magazine ... time ... but Martha Stewart, domestic goddess, is now foraying into the world of adult beverages. Early next year, wine connoisseurs willing to plop down $15 a pop will be able to ease open a bottle of what's currently being called Martha Stewart Vintage. The vintage, produced and distributed by E&J Gallo Winery, will use grapes grown primarily in Sonoma County, California, and will come in three varietals -- chardonnay, cabernet sauvignon, and merlot. Still on the drawing board is a possible rose version.

In its first year, the Martha Stewart Vintage will be in limited release, with just 15,000 cases being shipped to a small number of cities. Boston, Phoenix, Charlotte, and other cities where Ms. Stewart is especially popular will be among the locations lucky enough to stock the new wine.

While time will tell how successful this new vintage will be, Ms. Stewart is definitely hopping aboard the vino bandwagon at the right time. The availability of low-priced wine such as Charles Shaw (aka "Two Buck Chuck") has cultivated interest in the wine business in general, introducing the practice of wine appreciation to a broader demographic. While the $15 Martha Stewart Vintage doesn't exactly cater to the Two-Buck-Chuck crowd, it may benefit from the expected volume growth rate of 11% over the next 5 years.

But Martha's massive empire overall may not see a noticeable benefit from this new undertaking, no matter how successful. The wine venture is not expected to have a material impact on the fortunes of Martha Stewart Living Omnimedia's (NYSE: MSO).

Beth Gaston Moon is an analyst at Schaeffer's Investment Research.

This post is part of our Money Face-Offs feature. Let us know who you think comes out ahead in this head-to-head match-up, and check out our other Money Face-Off posts.

Celebrities -- they're more than superior human beings, they're money-making machines. If these celebrities were stocks, which would be the shrewd buy?

One sure sign of celebrity is first-name recognition, and today's contestants have certainly reached that pinnacle. Oprah and Martha are brands known worldwide, Oprah for compassion and wisdom, Martha for style and elegance.

Martha Stewart's brand is still tainted by her 2004 insider trading conviction and her stretch in Camp Cupcake. Before then, her growth from model and stockbroker to America's favorite lifestyle celebrity was impressive. After authoring the bestselling book Entertaining in 1979, she transitioned to television with her hit show Martha Stewart Living, for which she gathered several Emmys. In 1987, she inked a lucrative deal with déclassé retailer Kmart as a lifestyle consultant, to help it break into higher price-point retailing. In 1990, with Time Warner (NYSE:TWX) she launched Martha Stewart Living Magazine. The zenith of her career came in 1997 when she took herself public. The IPO for Martha Stewart Living Omnimedia (NYSE: MSO) made her a billionaire.

After reporting a disappointing decline in second-quarter earnings and sales last week, Macy's (NYSE: M) is pulling out the big guns. Donald Trump and Martha Stewart are just two among a coterie of celebrities being employed in the department-store company's $100 million advertising blitz.

New television spots for Macy's - one of which will debut on September's Emmy-Award broadcast - will also feature R&B singer Usher, Tim Gunn from Project Runway, chef Emeril Lagasse, and hip-hop mogul Sean "Puff Daddy" "P. Diddy" "Diddy" Combs.

Also on the roster as a celebrity endorser for the Cincinnati-based retailer is Jessica Simpson. Seems like a bit of a slap in the face to hometown boy (and erstwhile Simpson paramour) Nick Lachey.

Stewart, figurehead of Martha Stewart Living Omnimedia (NYSE: MSO), also is working with Macy's on an exclusive line of Stewart-branded home products, which will launch this fall only in Macy's stores.

Beth Gaston Moon is an analyst at Schaeffer's Investment Research.

MOST NOTEWORTHY: Buffalo Wild Wings (BWLD), Pepsi Bottling (PBG), Brinker International (EAT), Northwest Airlines (NWA) and Spectrum Brands (SPC) were today's noteworthy upgrades:

• Merriman upgraded shares of Buffalo Wild Wings (NASDAQ: BWLD) to Buy from Neutral on valuation as they believe the 25% sell-off post in-line earnings is overdone.

• Banc of America upgraded shares of Pepsi Bottling (NYSE: PBG) to Buy from Neutral to reflect the company's earnings power in 2008, ongoing cost controls and more robust product pipeline.

• SMH Capital upgraded shares of Brinker Int'l (NYSE: EAT) as they believe expectations are too low for Q4 and FY08.

• Northwest Airlines (NYSE: NWA) was upgraded to Overweight from Equal Weight at Morgan Stanley on valuation.

• Spectrum Brands (NYSE: SPC) was upgraded to Neutral from Underperform at Buckingham on valuation...

OTHER UPGRADES:

• Gap (NYSE: GPS) was upgraded to Neutral from Underperform at CL King & Associates.

• Raymond James upgraded Ruby Tuesday (NYSE: RT) to Market Perform from Underperform.

• Burger King (NYSE: BKC) was raised to Buy from Hold at Citigroup.

• MetLife (NYSE: MET) was added to Goldman Sachs' Conviction Buy List.

• Bear Stearns upgraded Martha Stewart Living Omnimedia (NYSE: MSO) to Outperform from Peer Perform.

Analyst summaries provided by TheFlyOnTheWall.com (subscription required).