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Metropark USA, an edgy retailer, preps for IPO thrill

With the slowing US economy, it's been tough for retailers. Yet, there are some that are bucking the trend.

An example is Metropark, which is a fashion-conscious retailer focused on the 20 to 35 year-old demographic. Metropark believes that its market segment is underserved – and poised for much more growth, so today the company has also filed to go public.

In fact, the Metropark store environment is much like a stylish night club with regular live performances by disc jockeys and the sales personnel that are called "Style Consultants."

Some of the premium brands offered include: Acrylic, Affliction, Ed Hardy, English Laundry, Monarchy, Obey, Rock & Republic and True Religion.

No doubt, Metropark's growth has been particularly strong. In 2004, the company launched with four stores. Now, there are 43 stores in 17 states. From 2005 to 2007, revenues have gone from $11.5 million to $71.6 million.

Metropark also has a stellar management team. The company's CEO and founder, Orval Madden, was the mastermind behind Hot Topic Inc. (NASDAQ: HOTT).

The lead underwriter on the IPO is Goldman, Sachs & Co. (NYSE: GS) and the proposed ticker symbol is "MTPK." You can locate the prospectus at the SEC website.

Tom Taulli is the author of various books, including The Complete M&A Handbook and The Edgar Online Guide to Decoding Financial Statements. He also operates MergerBook.com.

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Last updated: March 22, 2010: 10:30 AM

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