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It's become nearly tiresome by now -- car companies, especially one of the Big Three, announcing yet another production cut or shift, job cut, reorg, sales decline, losses, what not. If Thursday it was GM's turn, Friday it was Ford's turn. Ford Motor Co. (NYSE: F) said it "will delay introduction of its new F-150 pickup truck by two months and further cut production because of the declining market for pickups and sport utility vehicles."

If it wasn't so genuinely sad, and the implication of this, big picture wise, weren't so alarming, I might just say, boo hoo. The problem is, though, as much as I tend to shake my head when reading this and think "haven't you seen the writing on the wall," I'm more concerned about what all this could mean.

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What will be the end of Ford? Shares plunge as losses mount originally appeared on BloggingStocks on Fri, 20 Jun 2008 13:55:00 EST. Please see our terms for use of feeds.

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