In keeping with its typical marketing flavor, Harley Davidson Inc., (NYSE: HOG) wants its newly opened Harley Davidson museum to be more about the rider's experience than just the ride. The company wants its museum to be a lifestyle exploration adventure, rather than a commercial presentation. While the new attraction indeeds feature hundreds of motorcycles, reams of vintage Harley Davidson advertising and other Harley memorabilia, in an article published by Business Week, museum director, Stacey Schiesl is quoted as stating: "It's not just about what's inside."

It's always been that way with Harley Davidson. In strong years and lean years, the company had always taken the experience of its enthusiasts very seriously. That is why the museum was designed and constructed to be enjoyed in a manner that stimulates what Harley owners like most about their bikes. It's a feeling of camaraderie. It's a sharing of an experience. It's good will and good times on a piece of open road. Architects designed the site to reflect and embody a feeling of Main Street Americana, with accommodations for up to 15,000 bikes at any given time.

The Harley Davidson Museum is a testimonial to 105 years of American made motorcycle greatness. Even in the face of tough times, with the company forecasting slowed earnings and reduced production, it's good to see that it has maintained its successful focus: to create both a visual and a tangible motorcycling lifestyle experience for all motorcycle enthusiasts to enjoy.