With President Obama at the helm it seems as though the light might be shining on the economic horizon. If you're of this opinion then now might be a good time to invest some of your hard earned savings in the banking industry.

But what banking firm do you decide to go with? Rather than selecting just one bank, how about hedging your bets by investing in many diverse banks from all over the country? An exchange traded fund (ETF) is a great way to do just that. By investing in the ETF PowerShares Dynamic Banking (PJB) you get shares of several different banks. PJB seeks to replicate the Dynamic Banking Intellidex index and invests at least 90% of assets in common stocks that comprise that index. Among their holdings in the PJB ETF are BancFirst Corporation(NASDAQ GS: BANF) BancFirst's holding company, Capital Federal Financial(NASDAQ GS: CFFN) the holding company for Capitol Federal Savings Bank, and Northern Trust Corporation(NASDAQ GS: NTRS) Northern Trust Company's holding company.

"Our favorite US stock market fund is Vanguard Dividend Growth (VDIGX); in 2008, it lost less than just about any other large-cap fund," says Mark Salzinger in his The No-Load Fund Investor.

"In 2008, Vanguard Dividend Growth lost 25.6%, vs. 37.1% for the S&P500 Index. Over the longer term, manager Donald Kilbride has proven his mettle with good stock picks and nimble application of his strategy.

"He looks for stocks with histories of rising dividend payouts along with the wherewithal and intention to continue increasing dividends into the future. Plus, he likes to buy these stocks when they appear relatively inexpensive.

Once there were two mutual funds. Now look how many. So goes capitalism. Create a product people need or, through a massive advertising campaign, suddenly discover they want, make a ton of money off that product and suddenly you have imitators. Suddenly, there are three mutual funds, four, five until today there are over 7,000. The mutual fund like everything else "free market" capitalism produces has become a commodity, bought and sold like grain.

How do you make money off a commodity? Either become the low-cost producer or find a way to differentiate yourself. The commoditization process always means profit margins get squeezed because if you won't offer your mutual funds for a low price someone down the block or in India or China will. And then you will be forced out of business. The birth of Vanguard's low-cost S&P 500 index fund in 1976 marked the ultimate commoditizing moment in the history of mutual funds.

One of the buzzwords that is currently in vogue in the investment community is biotechnology. This is a broad-based field that covers technological applications in any biological system, meaning humans, animals, agriculture, and medicines. This is a booming science and the investment field offers many opportunities for wealth accumulation.

If you don't want to spend countless hours trying to understand not just financials, but scientific and technical jargon that biotech companies harbor, exchange-traded funds (ETFs) may be the better choice for investing in the biotechnology industry.

An ETF is similar to buying a share of a company, but instead of getting one particular company you're investing in a bundle of companies within a particular field or specialty. It's a great way to invest in something you believe in while still hedging your bets and having a bit of diversity.

The color for this age is definitely green as eco-consciousness is sweeping the country. For those of you who are worried about the environment and doing your share to save this planet in the future, how about letting the green movement make you earn more green.

Making the right choices for the environment seems to finally have taken hold and with the new Obama administration it should only pick up speed. If you see the value in investing in environmental services you can divest your funds by selecting an exchange traded fund (ETF). Exchange traded funds let you purchase stocks in a particular field but within that stock you own several different companies.

One environmental services ETF that may be worth researching is Market Vectors Environmental Services ETF (NYSE: EVX). EVX uses its investments to replicate the price and yield performance of the AMEX Environmental Service index. Some of their holdings include Waste Management, Inc. (NYSE: WMI) who provides integrated waste serviced in the U.S. and internationally, American Ecology Corporation (Nasdaq: ECOL) who uses subsidiaries to provide hazardous waste collection and management, and Calgon Carbon Corporation (NYSE: CCC) who works to purify water and air in the United States and internationally.

This post is part of a special annual report -- Top Stock Picks '09 -- in which TheStockAdvisors.com asked 75 leading newsletter advisors to select their favorite investment for the new year.

Leading fund expert Ron Rowland looks to a conservatively managed mutual fund as his favorite investment play for 2009. In his All Star Investor, the advisor takes a look at Gateway Fund (GATEX).

"Gateway Fund is a conservative fund that has shown equity-like returns with bond-like volatility for over 20 years.

"From inception in 1988 through November 2008, GATEX had a +7.6% annual return -- slightly behind the S&P 500 but with a fraction of the volatility.

"More recently, the fund's steady returns are beating the market by a mile. Gateway pioneered the 'buy-write' strategy of owning stocks and selling call options to earn income.

"The fund is at its best in choppy, sideways markets -- which makes it an excellent choice for risk-averse investors who don't want to abandon equities entirely in this uncertain economy."

Steven Halpern's TheStockAdvisors.com offers a daily look at the latest market commentary and favorite stock picks and investment ideas from the nation's leading financial newsletter advisors.

Over the past few weeks you probably saw signs in retail stores touting "big sales" with discounts of 50% to 70& off. It seems that Wall Street has caught on to main street's way of doing business - discounts, discounts, discounts!

The Renaissance Technologies LLC, a large hedge fund, has waived all of its management fees for 2009. Originally it charged a 1% fixed management fee, but with the new policy it will take a $30 million dollar haircut. However, the other larger Simon's Renaissance Institutional Equities Fund will not cut its management fee in 2009. Other funds are using similar practices. The Citadel Investment Group LLC gave back about $300 million dollars in fees it collected in 2008.

Renaissance, like many other hedge funds, suffered losses in 2008 ranging from 12% to 16% but managed to beat the S & P losses by 4-6%.

Mutual funds and hedge funds are using these unorthodox practices to try and keep their customers and prevent further redemptions by their existing clients. Just like you shop at retail stores for discounts, it might be a good idea to shop around for any deals that your mutual fund or hedge fund are offering but only from top rated funds. It would not be good business sense to take a discount from a fund that has a bad track record just for the sake of getting a discount. Just keep this simple rule in mind: 'in the end you are responsible for your investment decisions" so this year take the time to do your own research rather than relying solely on third party advice.Get as much information as possible but keep in mind that you must decide what is best for you in your circumstances.

Would you invest in a mutual fund or a hedge fund this year?

There is a theory of investing that says you must diversify. What does that mean? Quite simply it means that, in the overall, some stocks will rise and some will fall, but hopefully there will be more winners than losers and you will make money.

Some mutual funds have taken this to the extreme. For example, there is a Total Stock Market Index Fund that includes more than 3,000 stocks. This is stretching the limits of diversification.

So does it work? First we must keep in mind that most mutual funds are not short sellers. Selling short is the practice of selling a stock first and then replacing it at a lower price. In other words, you are betting that the stock price will go down. There are some so-called Ultra-short Index Funds, but generally they are not widely used. Hedge funds do trade the short side of the market and are able to profit when we have a bear market like the one in 2008.

Now let's look back at 2008. Stocks across the board fell an average of 40%, with some falling as much as 90%. The fundamental flaw in these diversification theories of investing is that they work well in bull markets like we've seen up to 2007. When a bear market hits the fan, all bets are off and investors are blindsided and suffer enormous losses. Even the highly diversified Vanguard Total Stock Market idx (VTSMX) fell 37% during the past year.

So what to do? Over the years, I've followed a simple rule: "When in doubt, don't." When you don't "feel" right about the market or a particular stock, stand aside.

This post is part of a special annual report -- Top Stock Picks '09 -- in which TheStockAdvisors.com asked 75 leading newsletter advisors to select their favorite investment for the new year.

As his top pick for 2009, Jim Lowell -- in his Fidelity Investor newsletter -- opts for a pair of funds that together offer broad market coverage: Fidelity Focused (FTQGX) and Fidelity Low-Priced (FLPSX).

The advisor explains, ""These two fund picks reflect a balanced mix of both offense and defense -- using two managers with decidedly different approaches and investment styles.

"At Fidelity Investor we always 'Buy the manager, not the fund!' Our proprietary manager rankings consistently list Stephen DuFour -- manager at Fidelity Focused Stock -- as a top ranked stock picker (based on his ability to persistently lose less in the downdrafts and consistently outperform on the upside).

"And while losing significantly less than the S&P 500 was 2008's benchmark for success, 2009 is shaping up to be a more balanced trade sheet where I think gains will likely win out.

"DuFour normally invests in 30 to 80 stocks at any one time. His stock picks hold no allegiance to either a simple style box or a singular capitalization range.

Mutual funds lost $320 billion to redemptions last year. It was, by most measures, a "flight to safety." Equity funds, in particular, were hit hard by the falling stock market.

According to the FT, "The data include both retail and institutional investors. The total outflow of $320bn does not include money market funds."

The flight out is fine, but what about the flight in? Some analysts see 2009 as a "rebound" year, especially if government stimulus packages work. If that is true, stocks could begin to move up sharply as the Obama and TARP plans start to bear fruit, perhaps as early as the second quarter.

Other researchers believe that stocks are cheap. The P/E ratio for the S&P 500 is at a multiyear low. It would not take much of an earnings recovery to push that up.

Investors may have saved themselves from having their investments down 30% instead of 40% by moving money into Treasuries. But, the Dow has been up as much as 30% in strong years. Those who stay on the sideline risk a chance to get their money back.

Douglas A. McIntyre is an editor at 247wallst.com.

There is an old adage. Watch the last hour of trading and you will get a sense of where the market is headed. Over the past year volume in the last hour of trading has increased from 20.7% to 26.2% The final half hour of trading saw an increase from 12% to 17.1%. A study by Credit Suisse shows that half of the big swings in the last hour drove stocks down even lower. On three days in September more that half of the drop occurred after 3 p.m.

The obvious question is what is causing this heavy volume? Now comes the birth of ETFs (electronically traded funds). They offer leverage and fast action and have become the darling of hedge funds and fast trading pros who piggyback ETF traders. Another theory is that the large sell-offs were due to selling by hedge funds and mutual funds to cover redemptions. Just this past Friday 32 million shares of Ultra Short Financial Proshares changed hands. That was up from 8 million shares in the first three months of 2008.

One other factor that is making this trading go to the wild side is the introduction of 2X and 3X ETFs. This has the effect of doubling and tripling your bet. For example if you invest $100 in a short 3X ETFand the market goes down 10%, you now have $130. But keep in mind that this same leverage can go against you just as quickly. During the past week, the markets have calmed down a bit and the last hour volatility also is less intense.

I've always sensed that women make better investors than men. Call me politically incorrect but when I talk to a woman about investing, she's focused on protecting her savings, not using it to make more money. Women don't think about "beating the market." They think about being safe. They don't want to make a mistake and avoiding mistakes is sometimes what makes all the difference in getting investment returns. And women are less prone to trading and more attuned to buying and holding. As Warren Buffett says, "Activity is the enemy of performance."

Maybe it's our testosterone that drives us to turn investing into a championship sporting event. I don't know. But I've felt that the male competitive spirit often is the very thing that drives us into stupid investments.

Until recently, I couldn't put my finger on how our male "Y" chromosome puts us at a genetic disadvantage to women. However, I recently discovered that Brad Barber and Terrance Odean of UC Davis validated my intuition. They published an article in the February 2001 issue of The Quarterly Journal of Economics titled "Boys Will Be Boys: Gender, Overconfidence, and Common Stock Investment."

Barber and Odean obtained trading data from a discount brokerage for over 35,000 households and analyzed investing patterns for six years to test whether overconfidence leads to more trading and lower returns. Since in areas of finance psychologists have proven that men tend to be more prone to overconfidence, the genders were separated so that their trading habits could be studied individually.

"We've added two bond fund's to our buy list: PIMCO Total Return (PTTDX) and Loomis Sayles Bond (LSBRX)," says Mark Salzinger.

The editor of The No-Load Fund Investor explains, "We favor both funds for many of the same reasons: both have experienced, top-flight management supported by robust credit-research staffs." Here's his review.

"Both bond funds have performed strongly over the long-term and during recent market turbulence. And each has a relatively open mandate that allows their respective management teams the flexibility to scoop up attractive bonds from diverse sectors of the bond market in pursuit of both capital appreciation and income.

"PIMCO Total Return is the world's biggest bond fund, and second large mutual fund of any stripe, with $128 billion in assets. The fund's popularity is a product of the outstanding track record and enormous reputation of its manager, Bill Gross. Its 10-year annualized return of 6% puts the fund in the top 5% of all intermediate-term bond funds over that time.

I believe that everyone, no matter how much investment experience they have, should learn how to take control of their investing, buy a well diversified portfolio of index funds, periodically rebalance their portfolio, and allow their money to compound without fees. So do Warren Buffett (read what he wrote about fees), John Bogle, David Swensen, and other investment industry luminaries. This is because the fees charged by the financial industry, over time, decimate investment returns.

But many people just want investment advice. Most people will spend more time shopping for a car on the weekend to save $1000, than to understand the true cost of the investment advice they are receiving on the nest egg that they're spending their entire working lives building. If you must, here are some tips that I think will help you minimize the damage and give you a shot at having a successful relationship with your stock broker, financial adviser or investment manager.

1. Show Me The Fees. If your financial adviser is charging a fee to oversee your investments, he is probably investing your money in mutual funds that also have fees. Ask for a comprehensive list of all the fees you are paying each year including each fund, its fees, and his fees. Try to get these aggregate fees below 2% per year. My friend has a $6 million account with one of the largest four brokers and to make my point, I calculated his mutual fund fees, loads, and fees to his advisor. Last year he paid about $138,000! He is considering switching to index funds and where he would pay $18,000 per year.

2. Get Invoiced. Most financial advisors "debit" your account either in advance of the quarter or month. Ask them to send you an invoice and write them a check. That way you'll stay aware of the cost for these services.

3. Show Me The Commissions. Ask your adviser to disclose the exact amount of commissions, credits or any form of compensation he or she is paid as an incentive for having you invest in a certain financial product like a mutual fund, annuity, or life insurance product. Also ask for the cost of an index fund alternative so that you can understand exactly what it is costing you to be "sold" a particular product and so that you can justify its price in the future.