BloggingStocks http://www.bloggingstocks.com BloggingStocks http://www.blogsmithmedia.com/http://www.bloggingstocks.com/media/feedlogo.gif BloggingStocks http://www.bloggingstocks.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[Time spent viewing an ad -- new metric has many applications]]>http://www.bloggingstocks.com/2007/07/19/time-spent-viewing-an-ad-new-metric-has-many-applications/http://www.bloggingstocks.com/2007/07/19/time-spent-viewing-an-ad-new-metric-has-many-applications/http://www.bloggingstocks.com/2007/07/19/time-spent-viewing-an-ad-new-metric-has-many-applications/#commentsFiled under: , , ,

The Nielsen/Net Rating recently began reporting a new metric for internet advertisers: the total minutes each page is viewed. Online content providers are panicking, as this threatens to overturn their customary pay per page view model that has been so lucrative.

This caused me to wonder if such a change isn't due in more traditional ad venues. For example:

Outdoor advertisers -- Companies such as Clear Channel (NYSE: CCU) have long charged by number of cars passing by a location, but what if the speed of the traffic were factored in? On some of California's crawlways, a single billboard might be in view for half an hour. Why should it cost no more than one on freeways that actually flow?

Continue reading Time spent viewing an ad -- new metric has many applications

Time spent viewing an ad -- new metric has many applications originally appeared on BloggingStocks on Thu, 19 Jul 2007 14:45:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>airport adsairport advertisingAirportAdsAirportAdvertisingbillboardsccuclear channel communicationsClearChannelCommunicationsendorsementsmichael vick endorsementsMichaelVickEndorsementsneilsennetratingsnikenkeoutdoor adsoutdoor advertisingOutdoorAdsOutdoorAdvertisingplacemat adsPlacematAdsplacematstime viewing metricTimeViewingMetricThu, 19 Jul 2007 14:45:00 EST<![CDATA[New season of 'The Apprentice' debuts and people yawn]]>http://www.bloggingstocks.com/2007/01/09/new-season-of-the-apprentice-debuts-and-people-yawn/http://www.bloggingstocks.com/2007/01/09/new-season-of-the-apprentice-debuts-and-people-yawn/http://www.bloggingstocks.com/2007/01/09/new-season-of-the-apprentice-debuts-and-people-yawn/#commentsFiled under: , , , , , , , ,

Ratings for Sunday night's debut of the sixth installment of The Apprentice were terrible. There were 600,000 fewer viewers than last year, though there was a slight increase in the coveted 18- to 49-year-old demographic, Reuters says, citing data from Nielsen Media Research.

This underscores the declining popularity of the show and the risks of reality television. Unlike scripted shows, producers usually can't count on a big payday in the syndication market. Does anyone really want to see Joe Millionaire again?

The Apprentice wasn't supposed to be a star vehicle for Donald Trump. It just worked out that way much to the delight of NBC and its corporate masters at the General Electric Co. (NYSE:GE). Efforts to expand the show with Martha Stewart were a dismal failure, so everyone is stuck with the Donald. He quite simply has worn out his welcome atop the pop culture zeitgeist. The fight he's had with Rosie O'Donnell hasn't helped the show's ratings either

Trump was the only thing that NBC had going for a while but that's no longer the case thanks to hits like The Office and Deal or No Deal. It's now theoretically possible for NBC head Jeff Zucker and NBC Universal CEO Robert Wright to summon the chairman of Trump Entertainment Resorts Inc. (Nasdaq:TRMP) to their board room and you know...

New season of 'The Apprentice' debuts and people yawn originally appeared on BloggingStocks on Tue, 09 Jan 2007 17:01:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>apprenticeneilsentelevisiontevleiviontrumptv ratingstv showTvRatingsTvShowTue, 09 Jan 2007 17:01:00 EST