BloggingStocks http://www.bloggingstocks.com BloggingStocks http://www.blogsmithmedia.com/http://www.bloggingstocks.com/media/feedlogo.gif BloggingStocks http://www.bloggingstocks.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[Like it or not, here's what your next Pepsi can will look like]]>http://www.bloggingstocks.com/2008/10/28/like-it-or-not-heres-what-your-next-pepsi-can-will-look-like/http://www.bloggingstocks.com/2008/10/28/like-it-or-not-heres-what-your-next-pepsi-can-will-look-like/http://www.bloggingstocks.com/2008/10/28/like-it-or-not-heres-what-your-next-pepsi-can-will-look-like/#commentsFiled under: , ,

PepsiCo (NYSE: PEP) has joined the ranks of old, canned brands giving themselves brand new cans. As part of a $1.2 billion worldwide campaign designed to give its major soft drink flavors fresh new logos intended to recall "smiles," the new Pepsi packaging is being tactically leaked to influential marketing journalists.

Blogger Peter Shankman was treated to an elaborate series of courier deliveries that culminated in a sample of the new can: the same royal blue hue, but clean-looking, polished to a metallic sheen, and sporting the sort of lower-case lettering that was last popular during the disco craze.

A few people have already pointed out that the new logo slightly resembles the one used by Barack Obama's current campaign. I don't see it myself. Both are circles, and both are red, white, and blue. But if anything, the Pepsi logo looks a whole lot like, well, the old Pepsi logo. And even that soon-to-retire yin-yangy logo, which came online in 2002 but was based on a decades-old design, looks more like Obama's stamp than the swishier new one.

Continue reading Like it or not, here's what your next Pepsi can will look like

Like it or not, here's what your next Pepsi can will look like originally appeared on BloggingStocks on Tue, 28 Oct 2008 15:30:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>Coca-Cola Co.Coca-colaCo.KOnew PepsiNewPepsiPEPPepsiCoredesignTue, 28 Oct 2008 15:30:00 EST<![CDATA[Diet Pepsi MAX, the choice of the Jitter Generation]]>http://www.bloggingstocks.com/2007/07/02/diet-pepsi-max-the-choice-of-the-jitter-generation/http://www.bloggingstocks.com/2007/07/02/diet-pepsi-max-the-choice-of-the-jitter-generation/http://www.bloggingstocks.com/2007/07/02/diet-pepsi-max-the-choice-of-the-jitter-generation/#commentsFiled under: , , ,

PepsiCo (NYSE: PEP), is reaching for a market sector not usually attracted to diet drinks, young males, with the launch of a new product, Diet Pepsi MAX. The 'MAX' part that it hopes will appeal to this audience is additional caffeine, for that addictive buzz, along with a dash of ginseng for the psychosomatically-enervated. The drink is marketed as a pick-me-up, intended to draw on the success of energy drinks such as Red Bull among that target demographic.

The company is putting serious coin into the launch of what its hopes will become a key component of its product line. According to Advertising Age, we can expect to see $55 million worth of advertising supporting the launch, as much as triple its normal launch budget. Pepsi has also set up the de rigueur web site, www.Wakeuppeople.com, where those who never tire of marketing can indulge their thirst for it.

The campaign will use the tag line "Wake up, people," to accentuate its energizing properties. I suppose that's a better message than, "Wake up, people, you're paying a buck for a can of brown water."

Diet Pepsi MAX, the choice of the Jitter Generation originally appeared on BloggingStocks on Mon, 02 Jul 2007 10:23:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>diet pep with caffeinediet pepsidiet pepsi maxdiet pepsi with ginsengDietPepsiDietPepsiMaxDietPepsiWithGinsengDietPepWithCaffeineenergy drinkenergy pepsiEnergyDrinkEnergyPepsinew pepsiNewPepsiPeppepsiMon, 02 Jul 2007 10:23:00 EST