Facebook is implementing a new stock structure to make sure the founders retain control, immediately causing rumors about an impending initial public offering. Why would Facebook need Class A and Class B shares otherwise? Under the new structure, which is similar to Google's (GOOG), Mark Zuckerberg and other early entrants wouldn't have to worry about yielding the floor to outsiders when if the company goes public.

The stock structure was adopted to ensure that existing shareholders keep control on voting issues, according to Facebook statement. No details were given as to who the winners are in this arrangement, but a Wall Street Journal report says that, according to its sources, all current shareholders would be converted to Class B shares, which carry 10 times the voting rights of Class A shares.

Bundling is beautiful for newspapers. Since April 1, 2009, new rules for counting circulation have turned some newspapers from losing to gaining, even in a market where the print community is getting thrashed. Instead of selling more copies every day, these publications are counting online visits, as long as they are from paying subscribers – for either protected portions of the website or digital replica editions.

The new auditing standards, which affect USA Today, a Gannet (GCI) property, and News Corp's (NWS) Wall Street Journal, among others, often allow newspapers that bundle print and digital editions to count the subscriber twice. According to a report by the Associated Press, the new rule is preventing circulation from looking as bad as it really may be.

Often, we confuse winning with being the best. This isn't always the case. There are plenty of ways to get ahead when you don't have the top product on the market. The smoke-filled backroom meetings may be a thing of the past, but the net effect lingers. This is exactly what went down, according to a Reuters report, when Microsoft (MSFT) had a chat with News Corp (NWS).

Microsoft suggested a relationship with News Corp which would involve the latter's yanking its news sites from Google (GOOG) ... for a fee, of course. This would cost the search engine giant -- which is also a news aggregation giant -- access to some hefty publications, including the Wall Street Journal, the Sun and the New York Post.

Once upon a time, Mac users could brag they were much safer from malicious electronic attacks. After all, in the days before Google (GOOG), when Microsoft (MSFT) was the only uber-player in town, Windows was the perpetual malware target. Phishers, however, aren't discriminating; they're just looking for an account to plunge. So, both Apple (AAPL) and Microsoft users are threatened. Virus writers do tend to focus on the Windows operating system, which owns 90% of the OS market, but phishers are platform independent.

Phishing involves attempts to get a user to reveal information about their accounts. Once the soon-to-be victim clicks that link or fills out a form, the "transaction" is complete -- no operating system interaction necessary. As a result, there really isn't any advantage to using a Mac over a PC.

For News Corp. (NWS), MySpace is the mistake that keeps on costing. It's bad enough that Murdoch's empire paid $500 million for the social networking platform shortly before Facebook knocked it from the premier spot in the social media beauty pageant, but now we also know that News Corp. has committed $350 million to office space for MySpace that will never be used.

News Corp is shelling out more than $1 million a month for 420,000 square feet in Playa Vista, near Los Angeles International Airport. The deal was signed in August 2008 by Peter Levinsohn, former president of the Fox Interactive Media Unit. At the time, he issued a chest-puffing memo claiming it was "the single biggest real-estate transaction in Los Angeles in the last 25 years." Fortunately, he didn't mix the word "genius" in there at all.

The IPO market has been pretty slow for the past two years due to the effects of a subprime mortgage crisis that turned into a credit crisis that turned into a worldwide financial crisis and recession. Nonetheless, two companies made their debuts Thursday -- one on the NYSE (NYSE: NYX), the other on the NASDAQ -- and they nailed it. Hyatt Hotels (NYSE: H) gave its investors a 12% gain on its first Big Board trading day, and Ancestry.com (NASDAQ: ACOM) switched those digits, jumping 21% in its first day of trading.

Hyatt Hotels overcame two major concerns. The worldwide travel market slump has been tough on hotel companies, and Hyatt has been subject to the same forces as everyone else. Also, investors may have been worried about infighting among the founder's heirs (the Pritzker family), but the double-digit price increase suggests that investors don't foresee Bancroft-style squabbles screwing investors -- or, if you don't like Dow Jones, now a part of News Corp (NASDAQ: NWS), Playboy (NYSE: PLA) makes the same point.

The mayhem in the media industry continues. The Wall Street Journal, a News Corp (NASDAQ: NWS) property, is closing its Boston bureau and sending nine employees into the wind. The newswire and MarketWatch operations are going to stay open in Boston, however, with no headcount impact.

The Journal doesn't have any plans to close other offices, according to a memo by managing editor Robert Thomson: "there are no plans, nascent or otherwise, to close any other U.S. or international bureau." The WSJ will still support an "investigative function" in Boston, but the New York-based Money and Investing team will cover Boston's mutual fund industry, which boasts such heavy hitters as Fidelity.

At the same time, magazine company Time Inc., owned by Time Warner (NYSE: TWX) is looking to cut $100 million in expenses, and layoffs will undoubtedly figure into the equation. The company that owns Time, Fortune, People and Sports Illustrated – and falls under the same umbrella as AOL, which owns BloggingStocks – is feeling the squeeze of a media recession that's even worse than the regular recession we've all been battling for what feels like decades.

Google (NASDAQ: GOOG) makes it easier to search for websites, e-mail messages, passages from books and videos. Where you haven't heard much about Google's search capabilities -- or Google in general -- is the music business.

But, that's about to change. On Wednesday, the search giant announced that it was partnering with music services such as Pandora, Lala, News Corp's (NASDAQ: NWS) MySpace, and Rhapsody by RealNetworks (NASDAQ: RNWK) to help users find, listen to and ultimately buy music on the web.

It took a while, but the broadcast media community is starting to realize that Nielsen Media may not have the answers to all their audience-related questions.

So, 14 of the largest players in the space -- including programmers, advertisers, and ad buyers -- are shelling out some cash to see if there's a better way. The group claims it isn't looking for an alternative to Nielsen ... but let's do the math on this one. If they aren't looking for some new choices, then just what the hell are they doing?

Nielsen ratings have always been an imperfect system of projecting who is watching what when. The advent of DVR technology and internet-streamed programming have made the television ratings game even more challenging.

So the major TV companies -- General Electric's (NYSE: GE) NBC Universal, Time Warner (NYSE: TWX), News Corp. (NYSE: NWS), Viacom (NYSE: VIA), CBS Corp. (NYSE: CBS), and Walt Disney (NYSE: DIS) -- have teamed together to fight against Nielsen, which not only delivers arguably flawed data, but charges a hefty fee to do so.

Love him or hate him (I'm ... ahem ... in the first camp), you have to admit his career's been impressive. Ryan Seacrest has parlayed his American Idol hosting gig into a lucrative $45 million, three-year deal. CKX, parent of Idol producer 19 Entertainment, is making Seacrest the richest-ever reality host. Recession, out!

This could be taken as a sign that the juggernaut known as American Idol is far from slowing down. The "talent" showcase, which airs for dozens and dozens of hours each spring on News Corp.'s (NYSE: NWS) FOX, has seen ratings slip slightly during its eight seasons but remains the top-rated show on television, by a long shot. Committing to Seacrest for an additional three years means we'll have at least three more dramatic seasons, three more top twelves, and hopefully at least three more contestants with the talent of Adam Lambert, Jennifer Hudson, or Kelly Clarkson.

Social networking sites gained a lot of eyeball-share last year. The time that users spent on sites like Facebook, Twitter and MySpace nearly doubled in the past year, increasing by 83% relative to April 2008. The number of minutes spent on Facebook by its 200 million active members spiked 700% year-over-year to 13.9 billion. The second most popular social networking site, MySpace, saw a 31% fall in minutes spent on the site to 4.97 billion, but ranked number one in video stream consumption.

Blogger, Tagged and Twitter took the third, fourth and fifth spots. In April 2009, the number of tweets unleashed shot up 3,712% from April 2008.

The missing link? Money.

Another day, another rally. Makes you want to buy, doesn't it? While my cold, frosty bearishness is beginning to thaw a little bit based on recent market price action, don't call me a bull just yet. Believe me, I can't wait for the day when I am completely confident about equities. That day hasn't come just yet, though.

Which brings me to the media sector. Have you checked out the one-month returns on Viacom, Inc. (NYSE: VIA), News Corporation (NYSE: NWS), and The Walt Disney Company (NYSE: DIS)? I've been watching these three stocks and have noticed that the one-month performances on all of them, as of this writing and according to AOL Finance data, are pretty good. Viacom is up something like 21%, News Corp. has advanced 16%, and Disney has appreciated by 9%. I mean, that's more than pretty good: that's wildly impressive. And it gives you a good feeling, doesn't it?

According to Boxofficemojo, Tyler Perry's Madea Goes to Jail came out on top over the weekend at domestic theaters. As of early estimates, the film brought in over $40 million, proving that Tyler Perry's name can still sell tickets. This is great news for Lions Gate Entertainment (NYSE: LGF), which was looking to score a big hit after experiencing some weak performances at the box office.

Tyler Perry beat out News Corp.'s (NYSE: NWS) successful thriller Taken, which landed in the second spot. Coming in third was Coraline from General Electric Company's (NYSE: GE) Focus Features, although those two films could change positions once final numbers are in. Both of them scored around the $11 million mark. Time Warner Inc's (NYSE: TWX) He's Just Not That Into You was fourth and News Corp.'s Slumdog Millionaire, the toast of the Oscars telecast last night, was fifth. Both of those features scored similar amounts, about $8 million each, so we'll see what happens with their respective rankings. Poor Jason Voorhees. Last week, his movie, Friday the 13th, killed at the box office. This week, the slasher dropped 80% in terms of gross and landed in sixth place after debuting in the top slot. Talk about a bloody decline for Time Warner. Horror movies do tend to go down fast after the opening weekend, but I thought this particular feature might exhibit more strength.

Fans of Joss Whedon's critically acclaimed and cult-followed shows, Buffy the Vampire Slayer and Angel, were amped about the creator/writer/director's latest project, Dollhouse. Unfortunately? Few of them tuned in.

The Eliza-Dushku mid-season effort, a sci-fi series about special agents who can be cloned with traits and personalities, saw just 4.7 million viewers tune in, nabbing a 6 share and a 2.0 rating among adults 18-49. In fact, Dollhouse was the second lowest-rated series premiere this season (on a major network). Guys? It was beaten by Supernanny, which aired on Walt Disney's (NYSE: DIS) ABC and attracted 6.1 million viewers.