Last month news came out that Nintendo Co., Ltd (ADR) (OTC: NTDOY) exceeded Sony Corporation (ADR) (NYSE: SNE) in terms of market capitalization, with analysts citing the global popularity of the DS and Wii consoles for the boost.Nintendo's global popularity comes in part because of its shift in strategy: make game systems and games for everyone. People are buying the Nintendo DS not just to play "Madden NFL" or "Need for Speed", but also to study, keep a budget and even learn languages and speech. The Wall Street Journal discusses today that the Nintendo DS is used to practice English at Otokoyama Higashi Junior High School in Japan.
Adults took interest in the DS when Nintendo released Brain Age, a quiz game designed to stimulate minds with daily quizzes to test reflexes, speed-arithmetic and memorization skills. Afterwards, an English dictation game that improved spelling and listening created the demand for a new type of DS software.
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