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As with the consumers to whom it sells, Procter & Gamble Co. (NYSE: PG) has weathered tough times in recent months. The Cincinnati company saw revenues fall and volumes squeezed (not unlike its trademark Charmin bath tissue) as recession-weary shoppers continued to rein-in expenses and begged off buying pricier goods.Still, following a year in which the company faced one of the most difficult macroeconomic environments in decades, P&G surprised analysts Thursday by reporting fiscal first-quarter earnings of $3.31 billion, or $1.06 a share, compared with $3.35 billion, or $1.03 a share, a year earlier. Analysts polled by Zacks.com anticipated the company would earn just 97 cents a share.
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