BloggingStocks http://www.bloggingstocks.com BloggingStocks http://www.blogsmithmedia.com/http://www.bloggingstocks.com/media/feedlogo.gif BloggingStocks http://www.bloggingstocks.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[Microsoft to unload Razorfish, Publicis looking?]]>http://www.bloggingstocks.com/2009/06/29/microsoft-to-unload-razorfish-publicis-looking/http://www.bloggingstocks.com/2009/06/29/microsoft-to-unload-razorfish-publicis-looking/http://www.bloggingstocks.com/2009/06/29/microsoft-to-unload-razorfish-publicis-looking/#commentsFiled under: , , ,

Microsoft (NASDAQ: MSFT) has engaged investment bank Morgan Stanley (NYSE: MS) to help it unload digital agency Razorfish. Publicis (OTC: PGPEF) is looking for targets in the online ad space and could be a possible bidder.

Razorfish has been valued at $600 million to $700 million, based on a top line of approximately $400 million for its last fiscal year and peer margins of 12% to 13%. The company boasts 2,000 employees and clients that include Audi, Nike (NYSE: NKE) and Kraft (NYSE: KFT). Microsoft bought the company as part of a $6 billion deal to acquire aQuantive. At the time, Razorfish was known as Avenue A Razorfish, as the result of a merger sealed in the wasteland known as the "dotcom bust."

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Microsoft to unload Razorfish, Publicis looking? originally appeared on BloggingStocks on Mon, 29 Jun 2009 09:00:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>inthenewskftmicrosoftmorgan stanleyMorganStanleymsmsftnkeomnicomomnicomgrouppublicispublicisgrouprazorfishwppwpp groupWppGroupMon, 29 Jun 2009 09:00:00 EST<![CDATA[What Wal-Mart did to turn off an ad agency hopeful]]>http://www.bloggingstocks.com/2006/12/15/what-wal-mart-did-to-turn-off-an-ad-agency-hopeful/http://www.bloggingstocks.com/2006/12/15/what-wal-mart-did-to-turn-off-an-ad-agency-hopeful/http://www.bloggingstocks.com/2006/12/15/what-wal-mart-did-to-turn-off-an-ad-agency-hopeful/#commentsFiled under: , , , ,

Just a week after Wal-Mart Stores Inc. (NYSE:WMT) got rid of two of its advertising executives and fired its new ad agency, DraftFCB, the company is about to give four of the five finalists from its last ad agency review another shot at winning the $580 million account. Are the four players ready, or miffed from last time -- or both?

This is no small potatoes. Wal-Mart's ad budget is pretty large and should get a pretty decent share of attention from all those involved in the new review slated to happen in February. In a major rebuff, though, one of the agencies that participated last time has left Wal-Mart's invitation out to dry by saying thanks, but no thanks.

GSD&M in Austin, Texas -- part of the Omnicom Group which has created campaigns for Wal-Mart since 1987 -- basically said it did not want to compete for Wal-Mart's business again. Red flags, as a result, went off everywhere. Why not?

The head of GSD&M said that "We helped build Wal-Mart from $11 billion in sales to $312 billion. [...] We declare victory, and we are moving on." That may be true, but it sounds a bit fishy to me. A major ad agency not going after business like this? Makes one wonder...

What Wal-Mart did to turn off an ad agency hopeful originally appeared on BloggingStocks on Fri, 15 Dec 2006 09:43:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>DraftFDBJulie RoehmJulieRoehmOmnicom GroupOmnicomGroupWal-MartWal-Mart StoresWal-martStoresWMTFri, 15 Dec 2006 09:43:00 EST