• Citigroup upgraded Procter & Gamble (NYSE:PG) to Buy from Hold after meeting with management as it believes a more aggressive strategy will lead to the company regaining market share. Citi raised its target on shares to $66 from $54.
  
• Piper Jaffray upgraded Allscripts (NASDAQ:MDRX) to Overweight from Neutral after learning the company signed a large contract with North Shore Long Island Jewish Hospital. Piper now sees upside to estimates and raised its target on shares to $22.50 from $14.
  
• UBS upgraded Amedisys (NASDAQ:AMED) to Buy from Neutral following a review of the Senate Finance Committee's healthcare proposal, which they view as "benign." The firm raised its target to $57 from $46.
• Daimler (NYSE:DAI) was upgraded to Outperform from Market Perform at Bernstein.
  
• Boston Private (NASDAQ:BPFH) was upgraded to Outperform from Market Perform at Keefe Bruyette.
  
• E-Trade (NASDAQ:ETFC) was upgraded to Buy from Neutral at Goldman.

Adobe Systems (NASDAQ: ADBE), a software company whose colleagues include Apple (NASDAQ: AAPL) and Microsoft (NASDAQ: MSFT), issued Q3 results on Tuesday. Revenues dropped over 20%. Adjusted income was 35 cents per share versus 50 cents per share in the year-ago quarter.

As can be seen, Adobe is still suffering from the economic downturn. Not only did sales decline on a year-over-year basis, but they also dropped sequentially.Thankfully, management was at least able to beat expectations by a penny, as indicated by data at Earnings.com. Adobe also did relatively okay with operational cash flow.

Analyst upgrades:

• Deutsche Bank upgraded Garmin (NASDAQ: GRMN) to Hold from Sell as it believes the company's second half of 2009 is tracking better than expected due to retailer restocking. Deutsche raised its target on shares to $33 from $15 but thinks Garmin's long-term trends remain unfavorable.
• Goldman upgraded Fortune Brands (NYSE: FO) to Buy from Neutral citing potential EPS improvement driven by the Home division. Fortune Brands price target to $49 from $45. Note that the firm downgraded General Mills to Neutral from Buy.
• Oppenheimer upgraded FPIC Insurance (NASDAQ: FPIC) to Outperform from Perform to reflect the company's acquisition of Advocate MD and management's commitment to share repurchases. The firm set a $49 price target on the stock.
• PPG Industries (NYSE: PPG) and Olin Corp. (NYSE: OLN) were upgraded to Neutral from Sell at UBS.
• Synovus (NYSE: SNV) was upgraded to Neutral from Underperform at BofA/Merrill.
• Take-Two (NASDAQ: TTWO) was upgraded to Overweight from Neutral at Piper Jaffray.

• Banc of America/Merrill upgraded Lincoln National (NYSE: LNC) to Buy from Underperform and raised its target to $17 from $10 citing expectations that the company will "qualify for and accept TARP funding."
  
• Credit Suisse upgraded AU Optronics (NYSE: AUO) to Outperform from Neutral as it believes inventory levels are low end demand is better than expected.
  
• JP Morgan upgraded Shaw Group (NYSE: SGR) to Overweight from Neutral. The firm views the recent pullback in shares as a buying opportunity given the company's attractive nuke position and expected ramp in government spending.
• Patterson-UTI Energy (NASDAQ: PTEN) was upgraded to Buy from Neutral at Goldman.
  
• Barrick Gold (NYSE: ABX) was raised to Overweight from Market Weight at Thomas Weisel.
  
• Stryker (NYSE: SYK) was lifted to Sector Perform from Underperform at RBC Capital.

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• TOP 10 ANALYST CALLS.

Here are some highlights from this past week's earnings coverage from BloggingStocks:

• Alcatel-Lucent (NYSE: ALU) reported its fifth straight quarterly loss and lowered its outlook.
• Anadigics Inc. (NASDAQ: ANAD) beat Q1 expectations and raised its Q2 guidance.
• AuthenTec Inc. (NASDAQ: AUTH) Q1 revenues jumped 67% on new product offerings.
• CBS Corp. (NYSE: CBS) posted better-than-expected Q1 results and raised its dividend.
• Cognex Corp. (NASDAQ: CGNX) beat Q1 expectations and lifted its outlook.
• Comcast Corp. (NASDAQ: CMCSA) posted soild Q1 results on high-speed internet/digital phone strength.
• DreamWorks Animation Inc. (NYSE: DWA) earnings and revenues soared in the first quarter.
• Eastman Kodak Co. (NYSE: EK) narrowed its Q1 loss but missed earnings estimates.
• IAC/InterActivCorp (NASDAQ: IACI) Q1 profits fell but met analsts' expectations.
• LSI Corp. (NYSE: LSI) beat Q1 expectations and raised its guidance for the next quarter.
• NetSuite Inc. (NASDAQ: N) narrowed its loss on a surge in Q1 revenue.
• Omniture Inc. (NASDAQ: OMTR) Q1 revenue jumped 136% on acquisitions.
• RadioShack Corp. (NYSE: RSH) just beat low Q1 expectations on lower demand and narrower margins.
• SAP AG (NYSE: SAP) earnings for the first quarter fell short of analysts' expectations.

Websites produce huge amounts of data – which can be quite valuable and is a big business, as seen with operators like Omniture (NASDAQ: OMTR), WebTrends, CoreMetrics, and Google (NASDAQ: GOOG) Analytics.

Well, Yahoo! (NASDAQ: YHOO) is jumping into the game. Today, the company announced that it has purchased IndexTools (the price tag was not disclosed).

Founded in 2000, the company has built a nice offering of analytics tools to measure web behavior. For example, you can analyze things like the return-on-investment for paid search.

According to its website, IndexTools has grown 100%+ per year for four years (since 2002). What's more, the customer retention rate is an impressive 98%.

Simply put, web analytics is absolutely critical for a major player in online advertising. Unfortunately, in the case of Yahoo, the company allowed Google to get a head start.

Tom Taulli is the author of various books, including The Complete M&A Handbook and The Edgar Online Guide to Decoding Financial Statements. He also operates MergerBook.com.

MOST NOTEWORTHY:

• Goldman downgraded Schering-Plough (NYSE: SGP) to Neutral from Buy following the panel discussion suggestion that doctors cut use of Vytrorin, Zetia. Shares were also cut at Lehman to Equal Weight from Overweight and at Cowen to Neutral from Outperform.
  
• Morgan Stanley lowered Vodafone (NYSE: VOD) to Underweight from Overweight as they believe the European Commission will aggressively lower mobile termination rates to cost to improve competition.
  Jefferies downgraded shares of Tibco (NASDAQ: TIBX) to Underperform from Hold as they believe the economy will catch up with the company in the coming months.

• Goldman removed Ryanair (NASDAQ: RYAAY) from its Conviction Buy List.
  
• Thomson (NYSE: TOC) was cut to Hold from Buy at Deutsche Bank.
  
• Broadpoint downgraded Omniture (NASDAQ: OMTR) to Buy from Strong Buy.

MOST NOTEWORTHY:

• B. Riley upgraded shares of Quiksilver (NYSE: ZQK) to Buy from Neutral on valuation and to reflect the EPS catalyst and debt reduction associated with divesting Rossignol.
  
• Friedman Billings upgraded shares of Omniture (NASDAQ: OMTR) to Outperform from Market Perform following the recent pullback, as they believe the company is in its best competitive position ever, which should drive increasing win rates and help restore pricing power.
  
• Banc of America upgraded shares of Crown Holdings (NYSE: CCK) to Buy from Neutral to reflect the company's international exposure and believes metal packaging companies should be better able to manage input inflation.

• UBS raised AmerisourceBergen (NYSE: ABC) to Neutral from Sell.
  
• Stephens raised its rating on Amedisys (NASDAQ: AMED) to Overweight from Equal Weight.
  
• Nordstrom (NYSE: JWN) and JC Penney (NYSE: JCP) were upgraded to Buy from Neutral at Goldman Sachs.

The internet is wonderful for marketers. Traffic can be measured really finely and the whole marketing-sales loop actually can be measured. Unlike TV or radio, internet firms know exactly what they spend on bringing traffic to their websites and how much these firms make off of each visitor. Metrics is super-important and is a differentiator.

Of course, Google (NASDAQ: GOOG) has its long tentacles everywhere. Google has been providing many websites with free analytics software integrated with its paid-links AdWords, so website operators can measure the effectiveness of search engine marketing efforts, as well as measuring traffic into and out of their websites. Omnitron (NASDAQ: OMTR) is a big player in this space following its purchase of competitor Visual Sciences.

So, it's interesting to read this morning that Google is now making its Urchin software available for public beta use. Google's Urchin is similar to Analytics except that the software is installed on clients' servers, instead of just plugging in some code on a website. Urchin seems to be a beefed-up version of Analytics, and now organizations with a lot of content behind a firewall can use Google software to analyze their web metrics. As more and more companies rely upon Google's marketing arm to drive internet traffic, Google's monetization arm to help monetize traffic on websites, Google's shopping cart, and Checkout, metrics is the grease that makes all these things work in harmony.

This means more money for Google's clients, and ultimately more money for the internet's Big Daddy, Google.

Zack Miller is the Managing Editor of IsraelNewsletter.com and a former equity analyst for a leading multinational hedge fund. Author owns a long-term position in Google stock and uses Google products to manage his firm's website.

MOST NOTEWORTHY:

• ComScore (NASDAQ: SCOR) was initiated with an Outperform rating and $35 target at Oppenheimer. The firm said SCOR operates in a high growth sector with a sustainable competitive advantage and attractive valuation.
  
• Jefferies assumed coverage of Lowe's (NYSE: LOW) and Home Depot (NYSE: HD) with Hold ratings and a $24-$26 target and $25-$27 target, respectively. The firm expects further downward EPS revisions as the housing recession extends.

• Jefferies initiated Energy XXI (NASDAQ: EXXI) with a Buy rating and $7 target.
  
• Select Comfort (NASDAQ: SCSS) was initiated with a Market Perform rating at Raymond James.
  
• Oppenheimer started Omniture (NASDAQ: OMTR) with an Outperform rating and $34 target.

Question: what does every e-commerce site need to enable it to sell more merchandise?

If you answered more giant Whoopi Goldberg ads, you're only half right.

What every Google (NASDAQ: GOOG), Yahoo! (NASDAQ: YHOO), Microsoft (NASDAQ: MSFT) and Ebay (NASDAQ: EBAY) needs is better metrics. Why?

Search engine marketing (or SEM) is about paying for traffic. By bidding on keywords, advertisers with Google or its competitors are paying to bring people to their websites. Once there, a website needs to convert traffic into sales. Not an easy thing to do and clearly, some traffic is more valuable than other traffic. The better Google gets at valuating the traffic and providing these metrics to their advertisers, the more profitable everyone becomes. Google makes more money because it optimizes the bidding on keywords by really valuating a click. Advertisers win because they have the tools to bid on the most profitable traffic. For an unbelievable treatise on why analytics are so important, check out Dave McClure's great work on the industry and why investors should take note (Warning: Dave uses some strong language).

MOST NOTEWORTHY:

• Lululemon (NASDAQ: LULU) was initiated with a Neutral rating at Merrill Lynch. CIBC believes the company is well-positioned to replace its Canadian success in the U.S. market and started shares with a Sector Outperformer rating and $39 target. The stock was started at Wachovia with a Market Perform rating on valuation.
• Citigroup finds Domino's Pizza (NYSE: DPZ) compelling for long-term investors given the company's solid cash flows, above-average margins, and international growth opportunity. The firm initiated shares with a Buy rating and $22 target.
• RBC Capital started shares of Kenexa Corporation (NASDAQ: KNXA) with a Sector Perform rating and $32 target, citing lack of visibility into the company's product roadmap.
• RBC initiated shares of Omniture Inc (NASDAQ: OMTR) with an Outperform rating and $33 target. The firm believes Omniture is well-positioned given cross selling opportunities, best in class products, strong secular trends, and expanding client roster.
• News Corporation (NYSE: NWS) was initiated with a Buy rating and added to Stifel's Select List. The firm believes the FOX TV Network, stations and FOX News can garner an incremental recurring 100% margin retransmission and affiliate fees totaling $1B by 2010, adding that its sum-of-the-parts model for News Corp captures the value of $8B of "hidden" assets, yielding a fair market value of $30-$31.

• CRT Capital initiated shares of Navistar (NASDAQ: NAVZ) with a Buy rating and $75 target.
• JP Morgan started shares of Dice Holdings (NYSE: DHX) with an Overweight rating.
• Think Equity started shares of Whole Foods Market Inc (NASDAQ: WFMI) with an Accumulate rating and $51 target.