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Businesses to Twitter: Give Us More than Analytics

Twenty-six percent of businesses using Twitter say they'd pay for the right services, and that might just be good enough.

WebBizIdeas.com polled 850 Twitter business users about what services would lead them to pry open their wallets. Three quarters of them said they either weren't crazy or were unsure about paying for additional features like analytics (31% and 43%, respectively), which sounds like a menacing amount. Yet, the size of this social media environment may make the 26% sufficient.

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Twitter May Chirp Its Commercial Accounts Next Month

Twitter's a pretty lucky company. Few get two bytes at the hype apple in rapid succession, but this social media platform has found a way to make up for its disappointing announcement about its advertising model. According to VentureBeat, Twitter might unveil its long-awaited, heavily-hyped and possibly investor-satisfying corporate accounts. Next month, at its inaugural Chirp developer conference, we could finally see what might just be the foundation of Twitter's business model.

Continue reading Twitter May Chirp Its Commercial Accounts Next Month

Social Media Backlash?

As Facebook passes the 400 million user threshold, a flight from social media is beginning to take shape. A growing number of users are reconsidering the sharing (and oversharing) of life details. Reasons vary -- from seeing their networks swell from just close friends to distant connections and strangers to worries over where their personal information can wind up. More than anything else, they say they want to return to "real life."

Depending on how this shakes out, the trend could force social media company employees to get back to real life as well. If the backlash gains momentum, it could cost these companies traffic, which translates to a revenue hit and, in the extreme, viability. Yet, if the likes of Twitter, LinkedIn and Facebook can weather the storm, they will come out the other side stronger than they are now.

Continue reading Social Media Backlash?

Yahoo profit triples year-over-year

The number two search engine in the United States turned in a fantastic third quarter, far ahead of expectations. Cost-cutting, layoffs and business divestitures led to a surge in Yahoo's (NASDAQ: YHOO) profits and a 4.8% increase in share price in extended trading on Tuesday evening. Net income more than tripled to $186.1 million (13 cents per share) from the third quarter of 2008's result of $54.3 million (4 cents a share). Sales (exclusive of fees passed to partner sites) reached $1.13 billion, slightly above the $1.12 billion expected by analysts, according to a Bloomberg survey.

With the advertising market in rough shape and competition from Google (NASDAQ: GOOG) continually rising, Yahoo refocused on its core properties: the home page, messaging and mobile services. The company trimmed what it didn't need, which is why it was able to boost its earnings even with a decline in revenue. Increased ad revenue from auto manufacturers, travel companies and consumer product manufacturers also helped.

Yahoo's chief financial officer, Timothy Morse, says that the company's markets are "starting to stabilize." Of course, Yahoo itself must be doing something right: its share price is up 41% this year.


Continue reading Yahoo profit triples year-over-year

Symbol Lookup
IndexesChangePrice
DJIA-74.9212,454.83
NASDAQ-1.852,837.53
S&P 500-2.861,317.82

Last updated: May 29, 2012: 01:00 AM

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