online advertising posts
FeedPosted Mar 19th 2010 1:40PM by Tom Johansmeyer (RSS feed)
Filed under: Internet, Competitive Strategy, Google (GOOG), Microsoft (MSFT), Starbucks (SBUX), Best Buy (BBY)
Twitter's a pretty lucky company. Few get two bytes at the hype apple in rapid succession, but this social media platform has found a way to make up for its disappointing announcement about its advertising model. According to VentureBeat, Twitter might unveil its long-awaited, heavily-hyped and possibly investor-satisfying corporate accounts. Next month, at its inaugural Chirp developer conference, we could finally see what might just be the foundation of Twitter's business model.
Continue reading Twitter May Chirp Its Commercial Accounts Next Month
Posted Feb 18th 2010 1:30PM by Mark Fightmaster (RSS feed)
Filed under: Google (GOOG)

A new study shows that Google (
GOOG) may be
profiting from typosquatting, NewScientist's Tech page reports. Typosquatting is the act of registering or using a domain name with bad faith intent to profit from someone else's trademark. Typosquatting is when someone registers a domain name, hoping for typos from those looking to go to certain domains. This action is based on common misspellings, typing errors, a different domain name, or a different top-level domain.
Here is the thing about typosquatting, if people make a mistake enough times, the typosquatter could profit thanks to ads placed on their page. How many times have you accidentally typed a domain name that is a letter off of the original? Or what about a flat-out typo? You are sent to a page that looks like a search page, except that it has sponsored ads that will make the site money if you follow the link. What is interesting is that Google may also be profiting from this.
Continue reading Google Making Money off Typos
Posted Feb 10th 2010 3:45PM by Tom Johansmeyer (RSS feed)
Filed under: Internet, Google (GOOG), Microsoft (MSFT), Apple Inc (AAPL), News Corp'B' (NWS), Media World, Technology

As
Facebook passes the 400 million user threshold, a flight from social media is beginning to take shape. A growing number of users are reconsidering the sharing (and oversharing) of life details. Reasons vary -- from seeing their networks swell from just close friends to distant connections and strangers to worries over where their personal information can wind up. More than anything else, they say they want to return to "real life."
Depending on how this shakes out, the trend could force
social media company employees to get back to real life as well. If the backlash gains momentum, it could cost these companies traffic, which translates to a revenue hit and, in the extreme, viability. Yet, if the likes of
Twitter,
LinkedIn and Facebook can weather the storm, they will come out the other side stronger than they are now.
Continue reading Social Media Backlash?
Posted Jan 18th 2010 10:00AM by Tom Johansmeyer (RSS feed)
Filed under: Internet, Google (GOOG), Apple Inc (AAPL), New York Times'A' (NYT), News Corp'B' (NWS)
The New York Times (NYT) has been struggling to figure out the web, which has led to a debate over whether to charge for electrons that has spanned years. Well, the Times seems likely to take the plunge, hoping to replicate the successes of the Financial Times and Wall Street Journal ... except, of course, that the Wall Street Journal is famous for not really delivering profits. Fortunately, the new pay wall is expected to look more like the Financial Times than the Wall Street Journal. The New York Times is considering a "metered" system. Visitors will be able to read a certain number of articles free before being required to subscribe.
A friend of Arthur Sulzberger, according to New York Magazine's Daily Intel, said that the final word could come in a few days, a sentiment corroborated by a newsroom source who said that the plan could be announced within weeks. Yet, plans need to be implemented, so it could take months for the Times to begin charging for content.
Continue reading New York Times Online Business Model Could Be Only Days Away
Posted Nov 24th 2009 10:30AM by Tom Johansmeyer (RSS feed)
Filed under: Internet, Apple Inc (AAPL), Research in Motion (RIMM), Media World, Initial Public Offerings, Technology
Twitter is on the prowl. Though it made its last acquisition more than a year ago, company founder Biz Stone said on Tuesday that it's looking to add to the stable. There aren't any specific targets yet -- at least none revealed -- and Twitter is keeping its options open. The likely pool of potential acquisitions consists of third-party Twitter application developers, which is largely responsible for the micro-blogging service's growth in popularity.
Stone, one of Twitter's founders, said at a Tel Aviv news conference, "As our attention is grabbed by some of these developers, we will take a hard look at them." This refers to companies that develop applications for Apple's (AAPL) iPhone and Research in Motion's (RIMM) Blackberry. It also refers to developers for the Web and desktop, such as HootSuite and TweetDeck.
Continue reading Twitter to make acquisitions, generate revenue in 2010
Posted Nov 21st 2009 3:40PM by Tom Johansmeyer (RSS feed)
Filed under: Internet, Google (GOOG), Microsoft (MSFT), Yahoo! (YHOO), Technology
Twitter calls Google (GOOG) a "good role model," but says it isn't ready to rush down the road to advertising.
Nonetheless, an ad-based revenue model is something that cofounder Biz Stone says they "will be looking to do down the line." But, for now, he continues, Twitter is focused on "creating value for our users." For now, revenue generation ideas are being put on paper, "and we're definitely going to get to them," Stone says.
Continue reading Twitter finally reveals revenue ambition, wants to be Google -- but not yet
Posted Nov 20th 2009 4:40PM by Tom Johansmeyer (RSS feed)
Filed under: Newspapers, New York Times'A' (NYT), Gannett Co (GCI), Media World
We've put three quarters behind us in 2009, and the most recent one was merely another miserable step downward for the beleaguered newspaper industry. Total ad revenue plummeted in the third quarter to $6.4 billion for the print jockeys, a decline of 28%. This info from the Newspaper Association of America drives home the notion that conditions will only worsen for the newspaper industry. So, if you're hoping those shares of New York Times Company (NYT), Gannett (GCI) and Washington Post Company (WPO), holding your breath will leave you little more than dizzy.
Of the total advertising revenue generated in the third quarter of 2009, $5.8 million came from print, the lowest quarterly amount this year. The $623 million in online advertising sold by America's newspapers was also 2009's worst. Both are down substantially from the same quarter in 2008, when the newspapers posted print ad revenue of $8.2 million and online ad revenue of $750 million, according to NAA data. At this time last year, we lamented year-over-year declines approaching 20%. Now, we have the same feelings as ad revenue drops approach 30%.
Continue reading Newspaper ad revenue of 28%, 8 quarters of double-digit drops
Posted Nov 8th 2009 10:10AM by Tom Johansmeyer (RSS feed)
Filed under: Internet, Google (GOOG), Microsoft (MSFT), Apple Inc (AAPL), Media World, Technology
The Twitter ecosystem may be changing constantly, but most of that comes on the back of individual developers and outside companies. They beat on Twitter APIs to create new products that may win them glory, recognition or cash. Over the past month, though, Twitter itself has gotten into the game, releasing or announcing a handful of new features.
A new function for "retweeting" (echoing another's tweet to your own followers), changes to how trending topics are managed, and the ability to create lists are new tools intended to engage users ... on the Twitter.com website. Considered within the context of Twitter's changed terms of service this year, the upgrades may be part of a broader ad-based revenue plan.
Continue reading New Twitter features suggest ad-based financial future
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