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Follow Fidelity into China's Online Retailer Dangdang

Dangdang logoOne could argue that the U.S. equity market is getting a little frothy at current levels and that bullish sentiment is getting ahead of the fundamentals. The preponderance of the evidence, however, seems to suggest that this may continue for some time. If it does, it may be time to take some shots with high risk/high reward speculative stocks.

One of these names is recent Chinese IPO E-Commerce China Dangdang (DANG), which has been promoted as the "Amazon.com of China."

Continue reading Follow Fidelity into China's Online Retailer Dangdang

Borders continues to flounder

Shares of book retailer Borders Group Inc. (NYSE: BGP) traded down 4.72% today as the company reported less than stellar earnings. The company lost 61 cents per share, compared to 31 cents in the same quarter last year. Same-store sales at the flagship Borders superstores declined 1.9%.

As I wrote in March, I don't really understand the company's strategy. They slashed their customer rewards program, making their books even more overpriced compared to online bookstores like Amazon.com (NYSE: AMZN). That move has done little inspire customer loyalty, and it's actually hilarious going into a Borders stores and watching the hapless clerk try to explain to a confused customer how the new program really isn't that terrible -- even though it is:

  • Under the old program, customers could spend $50 in a month to receive a 10% discount on all purchases on a certain day in the next month. Customers also got a 5% "Holiday Reward" on store purchases made through November 14.
  • Under the new plan, customers receive a $5 discount in the next month for every $150 they spend. This 3.3% discount expires at the end of of that month. Wow. What a deal.

    The company's plan is to start its own website to compete with Amazon. Currently, the companies have a partnership. I can't even imagine why Borders thinks it can do online bookselling better than Amazon, and until they show that they can, I would stay far away from this stock.

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    Last updated: May 29, 2012: 01:01 AM

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