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With the Internet, newspapers face their biggest hurdle, but not their first

The Internet, or its latest version known as Web 2.0, is still too young to make any sweeping statements (also known as informed conclusions) about its impact on print U.S. newspapers.

Still, we know that newspaper readership among adults - - and among young adults ages 18-25 in particular - - decreased after the Internet came into being.

But here's a little fact you rarely hear about: newspaper readership was declining even before the Internet started transforming businesses and lives in the 1990s.

That said, it is clear that some newspapers will not survive as the Internet progresses. Further, almost all will have to substantially modify their print business models to remain viable. Many, if not most, will have to specialize in some way, or otherwise develop some niche, to retain utility.

Continue reading With the Internet, newspapers face their biggest hurdle, but not their first

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