The NEXT company in my continuing series of the top 25 stocks for the NEXT 25 years is Move, Inc (NASDAQ: MOVE) Move is headquartered in Los Angeles, California and operates several strategic web sites for consumers looking to buy or sell a home. The stock is trading at $4.20 and carries a market capitalization of $650 million. This company has an opportunity to become the absolute dominant player in the real estate on-line market..
The consumer real estate market has become an on-line search process first and foremost. Currently, 80% of all real estate searches begin on-line and yet only 5% of the advertising and marketing dollars spent are dedicated to the on-line channel. This dichotomy is changing as more budgets from real estate firms and agents are migrating to the on-line channel. Traditional forms of advertising and marketing, such as newspaper and local radio, will witness those dollars moving on-line.
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