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Wall Street JournalIn a sign that a Rupert Murdoch-controlled Wall Street Journal could be more reader-friendly, the News Corp (NYSE: NWS) CEO says he will make the paper's website free to access. He hopes to make up for the drop in subscription revenue by selling advertising.

According to The New York Times, Mr. Murdoch says, "We are studying it and we expect to make that free, and instead of having 1 million, having at least 10 million-15 million in every corner of the earth."

Exactly. The Wall Street Journal is, by far, the most respected name in financial journalism, and by making it free online, it instantly becomes the number one most-respected business site in the country. There's also a socially responsible side to this move: High school students and other less-affluent followers of business news will have access to the best coverage.

There was a lot of talk about Murdoch's grubby paws ruining The Journal. But if this first move is any indication, he'll be a much better steward than the Bancrofts were.

Rupert Murdoch plans free Wall Street Journal online originally appeared on BloggingStocks on Tue, 13 Nov 2007 14:31:00 EST. Please see our terms for use of feeds.

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