According to a recent piece in the Wall Street Journal [a paid publication], there is some frustration among loyal Facebook users. In the web site's search for monetization, there are some new features that do things like track user behavior off of Facebook.com. The hope is that this will help to create improved targeting for advertising messages.
But, it's also raising some privacy concerns.
So, might this be an opening for Google (Nasdaq: GOOG) to get a bigger piece of the social networking space?
Well, I had a chance to interview Robb Hecht, who is an expert on social networking and the operator of MEDIA 2.0. Hecht -- who doesn't consult for either company -- thinks that Google's new system – called OpenSocial – has lots of promise and could be an edge in the social networking war:
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