Time Warner Inc (NYSE: TWX) enjoyed this week quite well with essentially a 3% gain, while the DJIA reached new mid-week highs. Today's $0.17 gain to $18.78 put TWX shares at the highest close in many months, and the stock is within sniffing distance of its 52-week high of $18.89.

6-Oct-06 $18.78; 24,497,300
5-Oct-06 $18.61; 17,192,300
4-Oct-06 $18.57; 28,975,300
3-Oct-06 $18.34; 26,750,500
2-Oct-06 $18.14; 17,640,200
29-Sep-06 $18.23; 21,087,500

The volume wasn't huge on any trading day, so it feels like there is just overall less selling of TWX shares as the company proceeds with its turnaround. We didn't even see any substantial call option activity in the name, so it is really indicative of a patient shareholder base for now.

The company launched its new AOL OpenRide system this week that splits the screen in four sections to break-up your email, search, messaging, and media. The company also expanded its parental controls.

The chief accounting officer of Adelphia resigned this week, although that is probably not unexpected after the merger.

Starting in two weeks we should start seeing Q3 earnings and revenues for online companies and media and cable operators. That should create some action.

If you think it is hard to trade information like the release of OpenRide from AOL by trading the parent, you may be accurate. Time Warner (TWX) is a behemoth consisting of so many parts that it often gets difficult to trade the stock on each piece of news and you have to look for more of a general "good" grouping or "bad" groupiing of news on most days. But trading its partners and competitors is fair game when you see secondary and tertiary cause and effect.

Look no further than Mamma.com (NASDAQ:MAMA), trading up more than 30% at $1.86. Mamma's Copernic Desktop Search of Copernic Technologies is one of the search powers behind the new OpenRide.

What is odd is that an article from RedHerring.com was dated late Oct. 3, and the MAMA stock started to move a bit only late yesterday. Its average daily volume was only about 90,000 and yesterday it traded 448,100 shares. It closed up $0.20 to $1.36 yesterday, so it isn't exactly a huge stock and its market cap is now just over $25 million. Shares of MAMA have now crossed 1.25 million shares and it is up another 30% on the day (to $1.85 as of 11 a.m.). That $25 million market cap was only $16 million yesterday morning and it is so small that this may not even qualify as a micro-cap.

Mamma.com (MAMA) was one name that had been touted in the past after Mark Cuban briefly took a stake in the company, and sold for a quick profit. The have "The Mother of All Search Engines," as well as the Mamma Career Search and the Mamma Health search.

The company has a 52-week stock trading range of $0.86 to $5.15, so it isn't a name without volatility when it has news. Its September short interest was only listed as 92,987 shares.

If you compare the two services you will see the similarities.

Time Warner Inc. (NYSE: TWX) rose quite well earlier today, but that was really before the market ran as much. TWX closed up 23 cents, or 1.25%, at $18.57, which is in the No. 3 position as far as high recent closing prices goes. Its highest close was $18.60 back on September 26, and $18.59 the day after. The DJIA closed up 1.05% and the NASDAQ closed up 2.1%, so it posted an average gain compared to the markets. TWX traded 28.975 million shares on the day, compared to 23.2 million for an average day.

While today was a good day, it really felt like sort of a sellers strike with sellers never emerging. It doesn't even look like there were 20,000 total Call option contracts traded.

TWX was up earlier on the company launching AOL OpenRide, a split browser that divides web search, email, messaging, and media all into one integrated system. This is probably the first of several new integrated web editions, and is certainly the first foray for the company to launch a more customized and widget-friendly service.

Maybe Cramer will cheer on TWX again.

AOL announced yesterday that it would launch a new and innovative way to use desktop software. The new product is called OpenRide, according to Reuters. The new application will allow users to operate e-mail, instant messaging, multimedia, and web search all on the same screen. The software is also set up so that it works with competitors to AOL mail, such as Google and Yahoo! e-mail.

AOL hopes that consumers will use the software to control their desktop and come to rely on it as the central function of their PCs.

AOL needs an application to draw and hold new users. Most of the products AOL offers now are very similar to the competition --e-mail, video and audio sharing, movies, music, instant messaging, e-mail, VoIP-like features, and a portal with search and a broad variety of content. MSN and Yahoo! offer all of these features, and Google has about 44% of the US search market. AOL has only 6%.

A new and innovative product may draw people to AOL's websites, something that has to work if the company is going to transform itself from a subscription-based service to one that relies on Internet advertising for most of its revenue.

Maybe, just maybe, OpenRide will help AOL in the online eyeballs war.

Douglas McIntyre is a partner at 24/7 Wall St.