In tech circles, you will hear lots about "cloud computing." Essentially, this means that software applications are operated through Internet connections -- and processed in huge data centers. Often, the results include lower costs and easier maintenance.

Of course, the dominant player in cloud computing is Salesforce.com (CRM). And based on its latest quarterly report, the company continues to grow and innovate.

We had another bit of data showing strong home sales in Q3, but as prices fell. Yet the only real thing to note was that the sell-off that was starting out this morning just didn't hold when you look at the broad indexes today. Some dollar directional changes may be part of the issue that kept the stocks from getting cheaper. There were still many losers on the day.

Here were today's unofficial closing bell levels:

Dow 10,247.88 +20.94 (0.20%)
S&P 500 1,093.04 -0.04 (0.00%)
Nasdaq 2,151.08 -2.98 (-0.14%)

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High productivity all helped fuel the rally today, partly in hopes that this leads to more hiring in 2010. The lowest number of new jobless claims since January helped as well as the DJIA was floating right around the 10,000 mark at the closing bell.

Here were today's unofficial closing bell levels:

Dow 10,005.96 +203.82 (2.08%)
S&P 500 1,066.63 +20.13 (1.92%)
Nasdaq 2,105.32 +49.80 (2.42%)

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As companies try to find ways to cut costs, one popular approach is to leverage software. And an area that is getting lots of traction is supply chain management. Hey, it's worked for companies like Wal-Mart (NYSE: WMT), right?

A leader in the supply chain software space is JDA Software (NASDAQ: JDAS). Well, now the company is going to get bigger; that is, it will purchase i2 Technologies (NASDAQ: ITWO) for $396 million. In fact, the deal will make JDA the world's largest player in the supply chain space.

While the world economy continues to improve -- or at least "stabilize" -- this is not enough to get companies confident in buying expensive software. Just look at the latest quarterly results from business software giant, SAP (NYSE: SAP).

Revenues came in at 2.51 euros, which is a 9.2% drop over the past year. True, net income increased 12% to 435 euros (yes, SAP has been slashing costs). But, this was off from consensus forecasts.

TheStreet.com's Jim Cramer says taking down all of software on the back of this outlook is a mistake.

And on the fifth down day, we decided that SAP's (NYSE: SAP) (Cramer's Take) butt getting kicked means the industry is faltering? This is the thought that went through my head when I saw SAP's disappointing news and its alibi that business is weak. That's why it stumbled. Of course, SAP's comments immediately took all of Europe down. Nobody said, "Hey, maybe it is SAP's fault because Oracle's (NASDAQ: ORCL) (Cramer's Take) kicking their butt." No one said, "Sure it is weak, because in the end Salesforce.com (NYSE: CRM) (Cramer's Take) got a better mousetrap."

Red Hat (NYSE: RHT), a software business whose colleagues include Microsoft (NASDAQ: MSFT) and Oracle (NASDAQ: ORCL), reported Q2 numbers yesterday after the bell. Today, shares are up quite spectacularly. What's driving all the buying interest?

Well, the results were worthy of praise. Net sales increased 12%. Subscriptions were higher by 15%. Adjusted income, including the elimination of a tax benefit from the total, was 16 cents per share. According to Earnings.com, the market was looking for 15 cents per share. So, we've got the typical beat-by-a-proverbial-penny situation on our hands. I'd rather it be more than a penny, but I'll take it.

Here are some highlights from last week's earnings coverage from BloggingStocks:

• Adobe Systems Inc. (NASDAQ: ADBE) just beat low Q3 earnings estimates but revenue also declined.
• Best Buy Co. Inc. (NYSE: BBY) earnings fell short of estimates but revenue was better than expected.
• Cracker Barrel Old Country Store Inc. (NASDAQ: CBRL) posted better-than-expected Q4 earnings.
• Discover Financial Services (NYSE: DFS) posted a surprise Q3 profit but shares rose slightly on the news.
• Dress Barn Inc. (NASDAQ: DBRN) reported modest growth in both net income and revenue in Q4.
• FedEx Corp. (NYSE: FDX) said that its Q1 earnings and revenue dropped but its cash flow has improved.

Through aggressive M&A, Oracle (NASDAQ: ORCL) has expanded its software into areas like enterprise resource planning (ERP), customer relationship management (CRM) and middleware. But the fact remains that the company still has a tremendous franchise in the database market. And the nature of this market is awesome. For example, Oracle has recently implemented a 250 terabyte database for AT&T (NASDAQ: T) and one for 700 terabytes for Yahoo! (NASDAQ: YHOO).

It certainly makes for a highly profitable business. In Oracle's fiscal Q1 report issued Wednesday, the company posted profits of $1.1 billion or 22 cents per share and operating cash flow of $3.7 billion.

Oracle Corp. (NASDAQ: ORCL), the Redwood City, Calif.-based enterprise software giant that is acquiring Sun Microsystems Inc. (NASDAQ: JAVA), is scheduled to discuss its fiscal first-quarter 2010 results Thursday in a conference call at 5:00 PM ET. You can catch the live webcast of the call on the company's website.

For the three months that ended in August, during which Oracle made another acquisition, as well as a debt offering, analysts surveyed by Thomson Reuters expect the company to report earnings per share of $0.30, a mere penny higher than a year ago. But revenue for the quarter is expected to have fallen 3.3% to $5.3 billion.

Memphis-based package delivery giant FedEx Corp. (NYSE: FDX) is generally seen as an indicator of the state of commerce in the U.S. Last week, not only did the Fed's Beige Book report suggest that the economy had stabilized over the summer, with signs of recovery in some districts, But FedEx also boosted its earnings guidance due to stronger-than-expected volume in its international priority-delivery service. So a question going in to FedEx's fiscal first-quarter report this week is whether the company is still a bellwether.

For the three months that ended in August, when FedEx opened distribution hubs in Chicago and Toledo and declared a quarterly dividend, analysts surveyed by Thomson Reuters are looking for it to report that earnings fell 60.2% from a year ago to $0.49 per share. That's also down 23.4% from the previous quarter, as well as less than the recently updated outlook. First quarter revenue is expected to be down 18.3% from a year ago to $8.2 billion.

Marc Benioff, the founder and CEO of Salesforce.com (NYSE: CRM), has a new book coming out in November: Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Companyand Revolutionized an Industry.

I actually got an advance copy of it -- and it is awesome. In great detail he provides the strategies for building a game-changing company. And based on Salesforce.com's latest earnings report, the momentum seems unstoppable, despite the recession and tight information technology (IT) budgets.

TheStreet.com's Jim Cramer says the tech industry benefits because the Obama administration pays it little attention.

When you get a streak like technology's had here -- and I am including the Nasdaq as a barometer of tech, with its 11th consecutive positive close -- you have to ask yourself: Is there something going on that's even bigger than the visible themes? I'm talking something beyond low inventories for semis, new product cycles based on Internet mobile, and valuations that got out of hand to the downside.

And I think I have it.

Washington doesn't care about tech. Tech can do what it wants. Tech's not unionized, so Card Check and arbitration, the next battleground, doesn't affect it. Tech doesn't pollute much, so cap-and-trade doesn't mean much. Tech's not much for pensions or for any help from the government with health care. It has virtually no legacies and is largely 401(k).

Analyst upgrades:

• Citigroup upgraded Sunoco Logistics (NYSE: SXL) to Buy from Hold on valuation and raised its target on shares to $60 from $56.50. The firm sees better value in Sunoco Logistics than Enbridge Energy Partners (NYSE: EEP), which it downgraded to Hold.
  
• BofA/Merrill believes Raytheon (NYSE: RTN) offers the most potential upside in the larget cap defense sector. The firm upgraded shares to Buy from Neutral and has a $62 target on the stock.
  
• Roth Capital upgraded Nvidia (NASDAQ: NVDA) to Buy from Hold based on seasonality, multiple product cycles, and valuation. Roth's target remains $15.
• Oracle (NASDAQ: ORCL) was upgraded to Buy from Hold at Societe Generale.
  
• EnerNOC (NASDAQ: ENOC) was upgraded to Outperform from Neutral at RW Baird.
  
• American Express (NYSE: AXP) was upgraded to Neutral from Underweight at JP Morgan.
  

Here are some highlights from this past week's earnings coverage from BloggingStocks:

• Accenture Ltd. (NYSE: ACN) beat earnings expectations but revenue was hurt by currency effects.
• Bed Bath & Beyond Inc. (NASDAQ: BBBY) strong Q1 results beat estimates but same-store sales fell.
• CKE Restaurants Inc. (NYSE: CKR) lower Q1 earnings and strong sales both topped expectations.
• ConAgra Foods Inc. (NYSE: CAG) higher Q4 earnings were in line with expectations, and shares slipped.
• Darden Restaurants Inc. (NYSE: DRI) Q4 results were higher, but it warned of continuing challenges.
• Hennes & Mauritz (OTC: HMRZF) reported strong Q2 numbers, though same-stores sales slipped.