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"Quality is a big reason why Panera Bread (PNRA) has not only survived but prospered during this economic slowdown," says Alexander Green.
The editor of The Oxford Club explains, "I prefer to buy from -- and invest in -- companies that compete primarily on the basis of quality.
"Why? Because quality is remembered long after price is forgotten. In short, Panera is a case study in how to attract customers -- and shareholders -- the right way. Customers tend to patronize those firms with a reputation for meeting or exceeding expectations. Plus, satisfied customers are an excellent source of referrals.
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