As my blogs suggest, I expect VIP treatment -- a spot behind the velvet rope, a complimentary bottle of Cristal, a second bottle for my entourage, and someone to hold my parasol.

It turns out, however, that I need to start expecting VoIP treatment.

That's right, finance fans, VoIP is short for "voice over internet protocol." It's the way internet users are starting to make calls. By using a phone connected to a high-speed internet line, they can connect anywhere and talk to anyone.

Time Warner has been in this market for a while, but it's trying to increase the market share. Skype (owned by eBay) announced today that it had reached 100 million users. Additionally, Vonage Holdings Corp., may offer up to 31.25 million shares priced at $16 to $18 each in an initial public offering, according to a regulatory filing on Friday.

Citing industry analysts, Vonage estimates the market for Internet phone service in North America may get as high as 15.3 million consumers by the close of 2007.

15.3 million consumers?! Getting VoIP treatment?!

Well, did any of those 15.3 million consumers get invites to the afterparty I'm going to tonight?

I didn't think so.

VoIP Treatment: Time Warner and Vonage assess internet calling market originally appeared on BloggingStocks on Fri, 28 Apr 2006 17:20:00 EST. Please see our terms for use of feeds.