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DHL wins The Great Package Race of 2007, not FedEx or UPS

In my Battle of the Brands: UPS vs. FedEx, many people commented on how one company handled remote locations better than the other. If you think Avoca, Minnesota is a "remote location" check out this study.

Each year, students at the Supply Chain & Logistics Institute at Georgia Tech in Atlanta, GA send packages to locations around the world through different parcel carriers and observe the results. This year, the students chose United Parcel Service (NYSE: UPS), FedEx Corp (NYSE: FDX) and Deutsche Post's DHL to deliver five packages to five of the most remote locations on globe:
  • Apia, the only city on Upulu, one of the islands of Samoa. Upulu lacks something important for parcel carriers - street addresses.
  • Florianopolis, an island off the Brazil near Uraguay, which is considered a "remote area" by carriers.

Continue reading DHL wins The Great Package Race of 2007, not FedEx or UPS

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