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Krispy Kreme improves comps in Q2

Posted Sep 4th 2009 8:30AM by Steven Mallas (RSS feed)
Filed under: Earnings Reports, Krispy Kreme Doughnuts (KKD)

Krispy Kreme Doughnuts (NYSE: KKD) reported results for the second quarter on Thursday after the bell. I haven't been a huge fan of this company, but I will concede that some of the data in the release is interesting. Maybe even encouraging.

The same-store sales went up 5.9% -- they were terrible last year at this time. Same-store sales are, as we all know, a very key metric for a business like Krispy Kreme. And the performance served as a positive counterargument to the 12% decrease in the top line.

Continue reading Krispy Kreme improves comps in Q2

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