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Posts with tag payless shoe source

Spokesperson fiasco #15: Payless Shoe Source boots Star Jones to the curb

This post is part of a series on celebrity spokespeople who ended up doing serious harm to the brands they were hired to promote, or vice versa. See how we rank the 20 top spokesperson fiascos.

When it rains, it pours. Back in 2005 Defamer reports that Star " I am a lawyer" Jones was booted as a spokesperson for Payless Shoe Source around the same time that she was dumped from The View. Jones was clearly of no use to the shoe chain once she was Barbaraed off of The View. So Payless used its steel-toed boot to kick her to the curb.

Defamer noted that both parties tried to put a good spin on the situation. Payless said that the terms of their contract called for it to end after three years and that it was successful. And Jones said the same thing about the contract ending -- but she suggested that Payless decided it no longer wanted celebrities to endorse its products. Jones clearly still considered herself a celebrity.

But the people who release such statements are often paid well to provide a different view of reality. Unfortunately for Jones, it has been years since she's had as good a marketing platform as The View -- from which to offer such spin.

Read the entire series

Payless ties up Stride Rite

In what looks like an effort to diversify away from its low-price and low-quality (although that has been improving of late) flagship brand, Payless ShoeSource Inc. (NYSE: PPS) is acquiring Stride Rite Corp. (NYSE: SRR), the leading retailer of footwear for children. I have fond memories of going to Stride Rite with my parents when I was younger to pick out new shoes, and a lot of other people have similar memories. Payless will pay $800 million in cash for the company.

The company will change its name to Collective Branding after the deal is consummated because it was the most boring name it could think of that wasn't already taken.

Shares of Stride Rite are up more than 30%, while Payless shares soared more than 10%, making this one of those rare deals that looks good for the acquired company's shareholders and the owners of the acquiring company.

Payless has been a strong performer over the past few years, as CEO Matt Rubell has focused on upping the quality of the company's products. This acquisition seems like a great way to continue on that path, and the company's balance sheet looks strong enough to handle it.

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Last updated: November 21, 2008: 10:43 PM

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