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naked juicePepsiCo, Inc. (NYSE:PEP) and The Coca-Cola Company (NYSE:KO), always one-upping one another, right? Yes... but this one-upsmanship was a lot longer in coming. Back in 2001, Coke bought Odwalla Juice, immediately positioning it in the highest-price (and, yes, most authentically healthy) segment of the non-alcoholic beverage market.

This month, Pepsi has finally countered that by purchasing Naked Juice Co, a part of the company's overall shift towards healthier options and, certainly, a move to raise the average price of their products -- or, as John Faucher from JP Morgan Securities puts it, "adding high growth, non-carb brands." While terms of the deal weren't announced, analysts say it was likely around $450 million.

The way I see it, this acquisition helps move Pepsi into the coffee shop, alongside its recent acquisition of Izze sodas. While Pepsi's cola and other sugary, fizzy drinks aren't exactly a has-been, Americans are spending more of their casual dining dollar in coffee shops, and less in fast food restaurants (not to mention the considerable health benefits of juice over soda). Pepsi is wise to position its beverages so that coffee shop owners won't mind putting them alongside their Guatemalan coffees -- and Naked Juice and Izze sodas are naturals there.

Pepsi gets Naked originally appeared on BloggingStocks on Tue, 28 Nov 2006 18:13:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>coke v pepsicoke vs. pepsiCokeVPepsiCokeVs.Pepsinakenakednaked juiceNakedJuiceodwallapepsipepsi v cokepepsi vs. cokepepsicolaPepsiVCokePepsiVs.CokeTue, 28 Nov 2006 18:13:00 EST<![CDATA[Investors chose Coke over Pepsi in October]]>http://www.bloggingstocks.com/2006/10/31/investors-chose-coke-over-pepsi-in-october/http://www.bloggingstocks.com/2006/10/31/investors-chose-coke-over-pepsi-in-october/http://www.bloggingstocks.com/2006/10/31/investors-chose-coke-over-pepsi-in-october/#commentsFiled under: ,

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Unless The Coca-Cola Company (NYSE:KO) manages a corporate blunder in the next few hours, it will be KO that has won the investor taste test challenge over PepsiCo, Inc. (NYSE:PEP) for the month of October.

KO closed September 29 at $44.68, and was at $46.75 on last look. KO is up from an adjusted closing price at the close of 2005 after dividend of $39.46 and nominally closing at $40.31.

Continue reading Investors chose Coke over Pepsi in October

Investors chose Coke over Pepsi in October originally appeared on BloggingStocks on Tue, 31 Oct 2006 12:20:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>beveragebeverage sectorbeveragesBeverageSectorcoca-colacokecoke vs. pepsiCokeVs.Pepsikooctoberoctober 2006October2006peppepsipepsi vs. cokepepsicoPepsiVs.Coketaste testTasteTestTue, 31 Oct 2006 12:20:00 EST