Under the radar: Some trends are obvious enough and visible to all investors. Others are more-subtle, but are just as potent, and these often slip 'under the radar.'

Case in point: Lost among President Barack Obama's trip to Russia to meet with president Dmitry Medvedev and Prime Minister Vladimir Putin, was PepsiCo, Inc.'s (NYSE: PEP) decision to invest $1 billion in Russia over three years, on expectations for retail sales growth in the country.

When oil lost almost $3 a barrel, stock futures indicated a lower opening for today. Just shy of 5 AM, S&P 500, Down Jones, and Nasdaq 100 futures were all off 0.9%. The drop in oil to $64 a barrel has called into question any projections of a quick economic recovery -- as if high unemployment weren't enough. The Monday after any long weekend is hard, and this one's going to hurt.

The direction in which futures are pointing continues Thursday's equity declines in the United States, bringing the S&P 500 its third consecutive weekly loss. For the day, it lost 2.91%. The Dow Jones Industrial Average lost 2.63% of its value, with the Nasdaq Composite Index giving up 2.67%. Year-to-date, the DJIA is down 5.6%, the S&P 500 down 0.8%.

Yes, you'd call this a selective market: select the wrong stock, and there's a 30-40% haircut up ahead. Select the correct stock, and you're positioned for the recovery with modest downside exposure. And with that in mind, PepsiCo, Inc. (NYSE: PEP) is worth a review.

The financial crisis and pronounced U.S. recession that has seen U.S. stock markets slide about 50% has not been kind to Pepsi, and that's part of the appeal here. Institutional investors punished shares from the $75-range in September 2008 to about $45.40 before bouncing, and they're in the $47-50 range now.

"PepsiCo (NYSE: PEP) Pepsi is about as dependable a company as there is and the stock would be an excellent anchor for most portfolios," says value investor Nathan Slaughter.

In his Half-Priced Stocks, he says, "All told, PepsiCo has built an impressive lineup of 18 brands that each generate more than $1 billion in annual sales."

"Long ago, management realized that carbonated drink sales would fizzle out and per-capita consumption would become sluggish. In their place, bottled water and sports drinks became two of the fastest-growing categories. And Pepsi is the dominant player in both, with its Aquafina and Gatorade brands.

"Meanwhile, energy drinks have emerged as the industry's hottest segment -- with sales soaring from $1.2 billion in 2002 to more than $6.6 billion last year. Again, Pepsi is well-represented with Amp.

In today's sports culture, there is a word that almost always piques the interest of the die-hard fan and the sports pop culture enthusiast as well. That word? Throwbacks. You know, when the New York Jets come out in the navy and gold of the New York Titans; the Cleveland Cavaliers ditch their current unis to wear the orange and blue made popular in the late 80s, the Cincinnati Reds ditch their current uni for the double knits of the Big Red Machine, it happens all over the sporting world. However, one place where I never thought I would hear of throwbacks is in the beverage world. Yes, the beverage world.

Today was almost as fitting as you could get for a Friday ahead of a 3-day weekend. It felt quiet and directionless, despite a huge late-day recovery just the day before. It was as if the markets had no serious direction ahead of a long weekend even though the stimulus package essentially looks like a done deal and even with banks halting all foreclosure activities for a brief period of time.

Here are today's unofficial closing bell levels:

Dow 7,849.13 -83.63 (-1.05%)
S&P 500 826.70 -8.49 (-1.02%)
Nasdaq 1,534.36 -7.35 (-0.48%)

10YR T-NOTE 2.88% (+0.12%)
Top Analyst Upgrades

It's about that time again: Pepsi vs. Coke. No, not another taste test or another Battle of the Brands. It's time for the next quarterly results from these two soft drink titans.

Analysts surveyed by Thomson Reuters anticipate that PepsiCo Inc. (NYSE: PEP), global beverage and snack food giant, will report fourth-quarter earnings this week that are 9.1% higher that a year ago, or $0.88 per share. Revenue is expected to total $12.8 billion, which is 3.9% higher than last year. For the full year, the profit is expected to be $3.67 per share on revenue of $43.4 billion, up from $3.38 per share on $39.5 billion in 2007. PepsiCo's earnings met or beat estimates in four of the past five quarters, but missed by only two cents per share in the third quarter. The consensus recommendation of analysts remains to buy PEP. The share price fell to a 52-week low in January and is now 24.4% lower than it was a year ago. During the fourth quarter, PepsiCo declared a $0.42 per share quarterly dividend, agreed to acquire a Spitz International, and announced investments in China and Mexico.

So, just in time for the Super Bowl, we have an interesting controversy surrounding a couple heavyweights of the snack world. Turns out that buyers from Kraft Foods Inc. (NYSE: KFT) and Frito-Lay at Pepsico, Inc. (NYSE: PEP) are pleading guilty to accepting bribes. Buyers from both companies were accepting "hundreds of thousands of dollars" in bribes that were part of a scheme that helped push food prices higher nationwide.

According to the U.S. Attorney's office, James Wahl Jr. (a former Frito-Lay purchaser from Dallas) has agreed to plead guilty to accepting roughly $160,000 (that's a lot of corn chips). This news comes after Robert Watson (senior purchasing manager at KFT) plead guilty to accepting $158,000 from a California-based tomato processor. According to the charges, the men helped a sales broker at SK Foods (which processes tomatoes in Lemoore, California) charge their respective companies higher prices.

Merisant Worldwide Inc., the privately-held company behind sugar substitute Equal, has filed for Chapter 11 bankruptcy protection.

The company reported a debt load of more than half a billion dollars back in November, and the company's declining market share in the face of competitors like Splenda combined with a lack of financial flexibility pushed it into bankruptcy.

According to The Wall Street Journal (subscription required), the company plans to convert a significant amount of its debt into equity and doesn't even think it will have to lay off employees. CEO Paul Block said the filing will free up cash to invest in supporting PureVia, a new product recently launched in partnership with PepsiCo (NYSE: PEP). Merisant is selling it in packets and Pepsi will be using it in some of its products.

No word yet on whether Pepsi is so sure a partner's bankruptcy will have no effect on their relationship. And a bankruptcy in a recession for a company with declining market share that won't result in job cuts or any other impact on operations?

It sounds like the corporate spin machine is running on overdrive.

"The silver lining to the market decline is that it has created tremendous buying opportunities," says Gregory Dorsey.

The contributing editor to Stephen Leeb's Income Performance Report adds, "Consumer staples are set to sail through a tough economy." Here, he takes a look at PepsiCo (NYSE: PEP) and Heinz (NYSE: HNZ).

"From Gatorade and Tropicana to Frito-Lay and Quaker Foods, PepsiCo has built a $42 billion global empire marketing drinks and snacks that consumers are likely to buy through thick and thin making PepsiCo the classic consumer staples company.

"Over the next several years, we expect PepsiCo's earnings to grow at an average annual rate of 10% or more. The stock currently pays a 3.0% yield, and management has raised the dividend for more than 30 years in a row.

"The company has a strong balance sheet with low long-term debt. Best of all, Pepsi stock now trades at its lowest valuation (about 13 times next year's expected earnings) since 1990, making it a compelling buy now.

Analyst upgrades:

• PepsiCo (NYSE: PEP) was upgraded to Buy from Hold at Deutsche Bank.
• Fortress (NYSE: FIG) was upgraded at Citigroup to Hold from Sell.
• Prudential (NYSE: PUK) was lifted to Overweight from Neutral at JP Morgan.
• Keefe Bruyette upgraded Franklin Resources (NYSE: BEN) to Outperform from Market Perform and added shares to their Best Ideas List on valuation as they see an attractive risk/reward at current levels.
• UBS upgraded ASML Holding (NASDAQ: ASML) to Buy from Neutral on valuation as they believe the company remains a market leader.
• Oppenheimer raised Seattle Genetics (NASDAQ: SGEN) to Outperform from Perform on valuation following the recent weakness as they expect positive clinical news flow beginning in December.

Analyst downgrades:

• UBS downgraded U.S. Steel (NYSE: X) to Sell from Buy and lowered its target to $30 from $60 citing deteriorating U.S. conditions and concerns about the company's high fixed costs in a falling steel price environment.
• Royal Dutch Shell (NYSE: RDS.A) was downgraded to Underperform from Neutral at Credit Suisse.
  
• China Unicom (NYSE: CHU) was lowered to Underweight from Neutral at JP Morgan.

This post is one of six articles on beverage-related stocks. Here are five other investment ideas to sip on.

"PepsiCo (NYSE: PEP) is feeling the heat from high commodity prices as well as penny-pinching consumers," says Chuck Carlson, the advisory industry's top authority on dividend reinvestment plans.

The editor of The DRIP Investor suggests, "The stock has pulled back more than 18% from its 52-week high. Investors should take advantage of the current price lull to do buying in these shares."

"The decline follows weakness in a variety of consumer-related stocks. However, while near-term price action will likely be limited, the stock's long-term prospects remain sound.

"The firm has strong market positions in its soft-drink, sport-drink, and snack-food businesses. Record pro? ts are expected this year and next. A rising dividend stream enhances appeal.

"PepsiCo is one of the world's largest food and beverage companies, with 2007 revenue of more than $39 billion. It has 18 brands that generate $1 billion or more in annual revenue.

"Its international business generated around 40% of sales and 29% of operating profits in 2007. The international side has been a major growth engine, with PepsiCo International showing 27% revenue growth in the first quarter. Thus, these shares have lost some of their defensive appeal during the recent market downturn.

"Despite higher raw-material costs, PepsiCo should post record pro?ts in 2008 of at least $3.72 per share, up from $3.38 in 2007.

"The stock currently trades at 17 times expected 2008 results. That is not necessarily bargain basement but is a fair valuation for a company that consistently produces solid revenue and earnings growth.

"The consensus earnings estimate for 2009 is $4.12 per share, but that number could prove conservative should the firm catch a break on commodity prices, which are due for a pullback.

"PepsiCo's steady earnings growth has fueled consistent dividend increases. It recently boosted its dividend 13% to an annual rate of $1.70 per share. It was the 36th annual dividend increase for the company.

"The stock's current yield is 2.6% .I don't see a lot of downside in the stock, perhaps to the $60 level. We view these shares as capable of returning to the $70s over the next 12 months. Investors should take advantage of the current price lull to do buying in these shares.

"DRIP investors take note that PepsiCo offers a direct-purchase plan whereby any investor may buy shares directly, the first share and every share. The plan has a $10 one-time enrollment fee but no ongoing purchase fees."

Steven Halpern's TheStockAdvisors.com offers a daily look at the latest market commentary and favorite stock picks and investment ideas from the nation's leading financial newsletter advisors.

Beverage stocks are often considered "defensive" in nature. After all, no matter what troubles beset the economy, people continue to eat and drink.

Granted, a recessionary environment might impact purveyors of expensive champagnes. But our focus here is on everyday canned sodas and moderately-priced beer and wine.

Of course, no report on beverages would be complete without the two giants of the field -- Coca-Cola (NYSE: KO) and PepsiCo (NYSE: PEP).

Chuck Carlson, editor of The DRIP Investor looks at Pepsi and suggests, "Investors should take advantage of the current price lull to do buying in these shares."

... Read the full article on PepsiCo

Meanwhile, Stephen Leeb, editor of The Complete Investor, looks at Coke and is attracted by both its expanding market opportunities and expanding dividend.

... Read the full article on Coca-Cola

Bottling these drinks is also big business and PepsiAmericas (NYSE: PAS) -- the world's second-largest bottler of PepsiCo beverages -- is a recent feature from quantitative analyst Vahan Janjigan, editor of The Forbes Growth Investor.

... Read the full article on PepsiAmericas

Energy drink maker Hansen Natural (NASDAQ: HANS) has caught the eye of Bill Martin. The editor of BullMarket.com finds the stock attractive because the company has recently attracted some hedge fund investors.

... Read the full article on Hansen Natural

In The Forbes International Investment Report, editor John Christy interviews Lou Gerken of Gerken Capital Associates who sees potential in FEMSA (NYSE: FMX), which produces distributes Coca-Cola, Dos Equis, Tecate Beer in Mexico.

... Read the full article on FEMSA

And Nilus Mattive in his Dividend Superstars newsletter, looks to Chilean wine maker, Vina Concha y Toro (NYSE: VCO) as a play for both growth and income investors.

... Read the full article on Vina Concha y Toro

This report is prepared by Steven Halpern's TheStockAdvisors.com which offers a daily overview of the favorite stock picks and investment ideas from the nation's leading financial newsletter advisors.

PepsiCo Inc. (NYSE: PEP) today reported strong second quarter results as the maker of soft drinks and salty snacks such as Cheetos weathered rising commodity prices and continued to benefit from the weak dollar.

Net income rose more than 9% to $1.7 billion, or $1.05 per share, as revenue soared 14% to $10.9 billion, the Purchase, NY-based company said in a statement. The results surpassed the $1.01 profit forecast and $10.6 billion sale forecast of analysts surveyed by Bloomberg.

"PepsiCo continued to drive growth across its worldwide snacks and beverage businesses primarily through strong product innovation, well-executed pricing actions and focus on expense control and productivity." said Chief Executive Indra Nooyi, "We are proud of our first-half performance and confident that we are well-positioned to deliver on our outlook amidst a challenging macroeconomic environment."

In the quarter, PepsiCo International showed over 20% revenue growth and over 30% profit growth from prior year. A weak spot was PepsiCo Americas Beverages. The economic slowdown has hurt the business, pushing down volumes by 1%. Mountain Dew and Sierra Mist both grew in the single-digits while Pepsi fell in the mid single digits. Energy drinks were a bright spot lead by a triple-digit volume growth in AMP Energy and a 50% gain in SoBe Life Water. Gatorade also showed gains in the quarter.

Investors reacted cautiously to the earnings report because the company said it could not provide "guidance on the 2008 projected EPS growth including the impact of the mark-to-market gains or losses on commodity hedges due to the unpredictability of future changes in commodity prices." The shares are up only fractionally in mid-morning trading.

This post is part of a series on celebrity spokespeople who ended up doing serious harm to the brands they were hired to promote, or vice versa. See how we rank the 20 top spokesperson fiascos.

Ahh, Madonna. I was a teen in the late 80s and so she had me right where she wanted me: hanging on her every lyric, willing to be titillated, shocked, or otherwise addicted to her poppy music.

She had PepsiCo (NYSE: PEP) right where she wanted it, too, as a spokesperson for the would-be-edgy soda company in 1989. Pepsi and Madonna produced a very long and affecting commercial using her "Like a Prayer" song, in which Madonna watches the eight-year-old version of herself in a video dreaming of being a pop star one day.

The commercial was extremely well-done and well-received (it still gives me goosebumps today, despite those awful late-80s hairdos; that is, until the real video for "Like a Prayer" came out. It took "suggestive" to an entirely new level, what with the obvious flirtation between Madonna and a statue-cum-priest, the stigmata on her hands, and the burning crosses and racial tensions.

Pepsi pulled the ads and canceled all its appearances with the singer immediately, though I wonder if the company couldn't run the ads again now? If you can get past the salacious nature of the rumored affair with A-Rod, Madonna is not nearly so controversial today, and now the commercial seems sweet.

Read the entire series