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Rich in America (in Canada and Mexico too): A penny for your thoughts

Many people like to dream up ways to get rich quick. Many people dream about inventing great things that could make them wealthy in a hurry. I often think about money also, but just in case you haven't figured it out yet, please be warned that I have some unconventional ways of thinking.

The money question I wish to place before you today is a concept which I have never gotten a decent answer to. When I pose this question I get blank looks, shrugged shoulders, an occasional sneer, and most often a good hearty "who cares!" Be that as it may, I place my query here for you today in the hope that I might get at least one good answer. Here's the question:

What would be the immediate and long-term economic effects if the United States, Canada, and Mexico were to equalize their currencies and maintain a neutral currency exchange rate?

There, now that's not such a stupid question is it? I'm sure that the question has already been fully addressed in other forums and I would very much welcome any links that readers could provide to appropriate discussions of this concept. I welcome any and all answers. Thanks in advance for your time.

Ay caramba: Pizza chain makes peso policy permanent

For those still fuming over Pizza Patron's "Pizza for Pesos" program, the fun continues. The Dallas-based chain, which had drawn the ire of an untold number of currency purists, announced that its policy would become permanent.

In early January, Pizza Patron -- with 60 stores spread across Texas, Arizona and Colorado -- began a two-month trial period during which they accepted Mexican currency at 12 per U.S. dollar (the current rate being approximately 11 to 1) to honor their Hispanic patrons, which they claim account for 60% of their business.

What resulted exactly from this progressive and inclusive policy? People pretty much lost their cool.

The restaurant reported a deluge of critical e-mails, including death threats, and inadvertently threw their hat into the hostile immigration debate. "This is the United States of America, not the United States of Mexico," one critical e-mail read. "Quit catering to the damn illegal Mexicans," demanded another.

While most businesses along the Mexican and Canadian borders welcome foreign currencies as a courtesy, Pizza Patron's restaurants stretch as far away as Denver, intensifying the debate. Said Patricia Perez, a partner at L.A. public relations firm Valencia, Perez & Echeveste, "Right now there's a lot of anti-immigrant rhetoric going around that could make them a lightning rod."

From an undisclosed location, Pizza Patron founder and CEO Antonio Swad (who, incidentally, is Italian/Lebanese) said in a statement, "What the pesos for pizza program is intended to do is reinforce our brand promise - as the premier U.S. Latino brand.... We have carved this niche in the pizza industry to compete and serve an underserved market - the Latino customer, not to make any political statement."

B. Brandon Barker is the author of the novel Operation EMU.

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Last updated: February 13, 2012: 02:55 PM

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