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Correction: Phil's Masters Win Costs Sponsors $1M

Posted Apr 15th 2010 3:30PM by Jeff Reeves (RSS feed)

CORRECTION: This story, published on April 12, 2010, incorrectly reported the cost of the recent "If Phil Wins, You Win" promotion, held by Golfsmith International and Callaway Golf. The cost of the golf club promotion was not incurred by the golf maker or the retailer, but was covered by a prize indemnity insurance policy, so the insurance company, not Golfsmith or Callaway, is covering the payout.
- Editor

As left-handed golfer Phil Mickelson donned his third green jacket Sunday at the Masters in Augusta, it shareholders of Callaway Golf (ELY) and Golfsmith International (GOLF) stock had trouble basking in the glow.

That's because the golf club maker and retailer (both Mickelson sponsors) had crafted a nifty promotion called "If Phil Wins, You Win." The campaign meant anyone who purchased a Callaway Diablo Edge driver in March or April would get their money back if Mickelson won the master.

The total price tag of Phil's win: $1 million in free clubs, ~~paid for by Golfsmith and Callaway.~~

This is bad news for these small-cap stocks right before earnings season. As the Tiger Woods buzz dies down and the impact of these one-time charges come home to roost, ELY and GOLF stock will likely suffer. ~~Though consumer spending is up, few believe that its back to the levels necessary to sustain a broad recovery and support growth discretionary spending stocks like Golfsmith and Callaway.~~

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JockStocks: What will be worn at the British Open

Posted Jul 13th 2009 5:30PM by Mark Fightmaster (RSS feed)
Filed under: NIKE, Inc'B' (NKE), Business of Sports

So, the Open Championship (or the British Open) is set to tee off in Scotland later this week -- and I found an interesting article taking a look at how golfers pick what they will wear. Yes, they go the same route that I went when I was in elementary school -- someone else (my mom in my case, Nike, Inc. (NYSE:NKE) in Tiger Woods') picks out the clothes for them. This New York Times article takes a look at this week's British Open and lets us know exactly what Tiger will be wearing this week. What I find interesting is that Nike determined what Tiger would wear more than a year ago - which is the case with every major tournament this year. In fact, the article notes that Nike started meeting about Tiger's British Open outfits roughly 17 months ago.

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