It is surprising that it did not happen sooner. GM (NYSE: GM) has increased the incentives it gives on pick-ups and SUVs. High gas prices have undermined the sales of these light trucks.
According to Reuters, "General Motors Corp has raised cash rebates on some of its large sport utility vehicles and pickup trucks to a total of up to $6,000."
Will it help? The easy answer is "no," because Americans are moving to fuel-efficient cars. But the probable answer is "yes." An SUV driver who uses 30 gallons of gas at $4 per gallon will get a year of gas for free with a $6,000 incentive.
A number of pick-up customers, especially small-business owners, have waited longer than usual to replace their current vehicles to save money. For people who need a new truck, the incentives are likely to push them over the line.
Douglas A. McIntyre is an editor at 247wallst.com and author of the Ten Stocks Under $10 letter.
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