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Apple after the bell 07/07/06: looking at the rumors

Apple finished the day at $55.40, down 37 cents. As the end of summer gets closer and close the rumor mill surrounding Apple products is building to a greater frenzy. It works for Apple, and it doesn't. It gets a lot of attention by people speculating on what is coming up, and it backfires because people often get disappointed when something doesn't appear, even if Apple never promised it. Take for example my coverage of an Apple spreadsheet program.

Gene Munster, a Piper Jaffray analyst, takes a close look at all the rumored products Apple has in store for us and grades them. Most likely? Apple's 'Mac-Pro,' a replacement for the PowerMac. I know I'm watching for one of those. With Intel chips the case should be smaller than the giant windfarm that is the current PowerMac, and without all that fancy engineering to cool the hot Motorola G-5 chips, it should be cheaper as well.

[Disclosure: I own Apple stock at the date of this post]

Advertising set to help Google's first-quarter results

Piper Jaffray analyst Safa Rashtchy has upped his target of Google's first-quarter growth from 9 percent to 12 percent as of April 11, 2006. This comes on the heels of a survey stating that 92 percent of search advertisers plan to increase their paid-search ad spending in 2006 - and we all know who benefits from that.

comScore reports that Google has over 60 percent of the search query global market, and it has turned a 60.0 percent lead into a 60.3 percent lead from January to April 2006. This may seem like small potatoes, but every tenth of a percent increase is millions of increased searches - and more eyeballs for those lucrative Google ads that seem to be about just anywhere.

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