I guess Sony (NYSE: SNE) likes to concentrate on things that have worked. The company recently announced a price cut for its PlayStation 2 system. The old price: $129.99. The new price: $99.99. Yes, the wonderful $99.99 level. It's a number that draws the attention of consumers and practically dares them not to be interested.
You can bet that a lot of casual gamers will be looking to buy the console now. I know what you're thinking: Who the heck doesn't already own a PlayStation 2 by this point? Well, I'm sure there are quite a few people out there who don't have one installed in their living room.
Plus, you have to remember that there will be many parents out there who might want to pick up one of the consoles for their younger kids. Little ones who may just be starting their video-gaming lives. Why waste several hundred dollars on next-generation technology when old-generation technology will suffice for such a demographic?
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