Rolling Stone magazine recently published a fortieth anniversary issue celebrating the magazine's tenure in the popular culture business. After reading the issue and wading through the multitude of advertisements, I started thinking about Rolling Stone as the precursor to so many of the music magazines in existence today and how these kinds of media serve the record industry in an increasingly digital world. Forty years ago, Rolling Stone may have been an inventive method to sell music, with interviews and features about artists, but as it is now the magazine and its followers are hardly what they claim to be: music magazines.

The very notion of a "music magazine" is quickly becoming outdated, as is found simply by perusing through the articles and features through most of the print I purchase regularly. Compare it to other, older magazines, like the British NME and you will find that the Rolling Stone falls down in coverage simply because there is an overabundance of non-music advertisements. Even other contemporary magazines, like Blender, manage to advertise the actual music, while both sell the digital devices that are quickly becoming the mediums of music transferal.

If championing the music is the goal, which presumably it is, Rolling Stone has never seemed far from what we call "mainstream," so it hardly has the capacity to introduce new bands and compete with the growth of online services like Google Inc. (NASDAQ: GOOG)'s YouTube or News Corporation (NYSE: NWS)'s MySpace. Even other magazines quickly champion lesser known bands into mass-popularity. Consider NME, the magazine was a massive supporter of the Arctic Monkeys and they quickly became more popular than they had been, even with the online support. With the weekly issue NME prints, the publisher keeps a more up-to-date and consistent online news service, signaling that the move online is not contained to artists.

Vote for the Worst enjoys being a fly around the Tyrannosaurus Rex that is "American Idol."

`"American Idol" isn't really a talent competition," said Dave Della Terza, who founded the snarky Web site in 2004, in an interview. "It's a carefully crafted realty show."

Della Terza hasn't made many friends at Fox and its corporate parent News Corp. (NYSE: NWS) or among rabid fans who regularly accuse him of trying to ruin America's most popular television show. Their angry emails on Vote for the Worst are hysterical.

Topic number one on the minds of his readers is Sanjaya Malakar. For those of you who are in a cave or in a coma, Malakar is a hapless young man who has managed to charm his way into the hearts of the American public. Every week, millions of viewers wait to find out what pop song the 17-year-old will butcher next.

In other words, Malakar is perfect for Vote for the Worst.

"It's pretty obvious that he's scared out of his mind," he said. "It's so awkward that the judges never know what to say."

Last night was no exception. Malakar put his long flowing brown hair into a mock Mohawk. His rendition of No Doubt's "Bathwater" was weird. Simon Cowell summed it up perfectly when he said that at this point it doesn't matter what the judges say about Malakar. Cowell is Sanjaya's "favorite" judge because he's "brutally honest," according to the show's Web site.

This season has had a few highlights for Della Terza. Idol contestant Chris Sligh, the chubby guy with the curly hair, gave him a shout out after finishing one of his songs. The site was also mentioned on VH1's "Best Week Ever."

"He understands the humor behind our Web site," he said of Sligh.

Maybe he'll have more time to enjoy Vote for the Worst. Sligh's rendition of "Every Little Thing She Does is Magic" didn't rock the house.

Try as it might, Fox can't ignore Vote for the Worst.

The site gets about one million hits a day and as many as four million hits on show nights. I had trouble getting on Vote for the Worst during last night's broadcast.

Vote for the Worst makes money, but not enough for Della Terza to make a living, he said.

Della Terza took pains to point out that he has a real job. Actually, he's got two of them.

"This is definitely not a job," he joked.