I was drawn to a story in my local paper about New Hope Community Church outside Portland, Oregon -- two of my sisters have attended services there regularly, and it's a landmark in the metropolitan area. But what struck me as culture-changing was a quote from the developer who's working with church leadership. He has one goal as he plans an entirely new church-centered commercial complex: "We hope this will be a Starbucks experience from one end to the other."

Starbucks Corporation (NASDAQ: SBUX) has a funny relationship with God; after all, the chain famously offended a woman so much she boycotted its coffee. So how is purchasing and drinking a caffeinated beverage in a Starbucks outlet similar to going to church? Part of it is about the audience; churches (at least in my hometown) have moved away from the formal experience in which the members of the congregation are simply watching a show put on by the "cast" of the church, and toward more interactive experiences in which small groups, focused around common interests, meet to discuss Bible passages or work together on a project -- from feeding the hungry to overcoming addiction. The parallels in retail? Yep, less convention center, more coffee shop.

This is where Starbucks comes in.

In my hometown of Portland, Ore., Starbucks Corporation (NASDAQ:SBUX) is seen as the interloper, even though the company's headquarters are only a few hours' drive away. Starbucks gets none of the important descriptors. It's not "local." It's not "independent." And it's very, very not "hippie."

Coffee People, on the other hand, has historically received all of those storied monikers. Founded in 1970s as a booth in Eugene, Oregon's Saturday Market (oh you have never known hippy until you've known the Eugene Saturday Market), the owners burst in the coffeeshop scene in 1983 with a store in the very center of hippy Portland hip-ville, NW 23rd Avenue. When I was a teenager, Coffee People was a mecca of caffeine and I, too, sipped Black Tiger milkshakes (full of ground-up chocolate-covered coffee beans) and munched on Hippie Cookies.

In 1999, Diedrich Coffee Inc. bought Coffee People and the hippiness slowly began to drain away. Quality diminished and the chains lost much of their verve. On Thursday, Starbucks announced it had purchased every last one of the Coffee People retail stores, 40 total and 15 in Portland, for $13.5 million. Deidrich is exiting the company-owned retail business entirely, but will retain the Coffee People brand names, including Black Tiger espresso, its Gloria Jean's Coffee brand, and the franchising arm of 168 retail locations.

As it has with so many other acquisitions, Starbucks plans to conduct rapid-fire conversion, keeping all 40 locations open even though it will mean a bit of cannibalization in some neighborhoods. Coffee People stores will be converted to Starbucks in a few months' time and the hippieness will be lost forever. Good thing Coffee People founder Jim Roberts is still hippy-happening at the little Jim & Patty's Coffee in NE Portland. Will Starbucks soon own every single chain coffee store in the U.S.? It seems not a bit unlikely. And the very antithesis of hippie.

Is it more inflammatory in a headline to say, "death to Google" than "death to AOL" or "death to Yahoo!"? That seems to be what everyone's going with, today.

Because today is the day that everyone's reviewing the keynote speech of longtime cable exec Leo Hindery, at the Convergence 2.0 conference yesterday. Hindery (representing the "Washington Insider" viewpoint but, seemingly, attacking his subject matter in an Infrastructure-is-King Insider kind of way) represented the media universe as consisting of three pillars:

• Content (ABC, NBC, Disney, Time Warner's content side?),
• Portals (Google, Yahoo!, AOL, MSN, and eBay) and
• "Non-Broadcast Distributors" (notably, cable and the satellites)

He put numbers to everything, so I can make fun of it more easily. Portals have a collective market cap of $225 billion, he says. Advertising represents two-thirds of this, or about $150 billion. But as the content that makes up the backbone of these portals is non-proprietary, it will be easy for the content providers to steal that money away.

Hence, death to Google. And three of the other four (I haven't found where he said which of the content providers would survive).

TNT's is about to drop yet another original drama series on us. It's called Saved, and AOL products will be integrated into the actual show.

Saved will air Mondays at 10 p.m. starting June 12. The series launches with a commercial-free premiere episode, sponsored by Quizno's and Dodge.

"Our integration with both Saved and [the TNT series] The Closer -- an established hit -- allows us to tap into new audiences and broaden our reach in a unique way," says Richard Taylor, senior vice president of brand marketing for AOL. "We can showcase the value of AOL within the actual storyline, making it relevant to the characters' lives."

According to the press release, Saved focuses on a young, hip, directionless slacker named Wyatt Cole. Cole -- played by Tom Everett Scott (Boiler Room, That Thing You Do) -- kicks around Portland, Oregon, trying to figure out what to do with his life and struggling to live in the shadow of his high-achieving parents.

The hook? He's a paramedic.

The catchphrase? "By saving other people's lives, he will be able to save his own."

I can only imagine how this one is going to work...

SCENE: Burnside Bridge, Downtown Portland. Single-car auto accident. Cole is applying a tourniquet.

Cole: "I can't deal with all these pressures. They've been with me ever since childhood. I mean if only they'd placed PARENTAL CONTROLS on their expectations of me --"

Auto accident victim [suddenly coming back to consciousness]: "You mean like the PARENTAL CONTROLS on AOL?!"