In the face of less than stellar April national retail sales, Limited Brands (NYSE: LTD) managed to hold its position fairly well. It reported a small reduction in same store sales for April which looks pretty good when compared to the 16% reduction reported by Gap Inc. (NYSE: GPS). For the four week period ending May 5, 2007, Limited Brands total sales fell 1 percent. Compare that to the year to year figures, which show that for the thirteen weeks ending May 5, Limited Brands same-store sales grew 4% and net sales grew 11% to $2.31 billion, from $2.07 billion last year. That ain't all bad, bunkie.

What does the future hold for middle to upscale retail? Much depends on two major factors. While fuel prices will have their chilling affects on consumer confidence and spending, those costs will also translate into a significant negative pull on profits all around. We may not begin to fully realize the damaging effects of rising fuel prices until mid June or so when the dynamics of the summer travel season come into full view. Suffice it to say that fuel prices are the biggest player right now in the game of consumer spending. I'm sure that's not breaking news to you.

The other significant factor which will color the canvas of retail catalog sales from here on out is the massive change in rate structure now being entertained by the United States Postal Service. Never in our lifetime has such a tremendous and far reaching postal rate hike been levied upon us in one single policy change. Companies which derive major revenue flow from catalog sales will surely be feeling the pinch and will be required to raise prices to compensate. I can't honestly say if the new higher postal rates are wrong, but I can say that they'll hurt a lot. I'd be tempted to go long on United Parcel Service (NYSE: UPS) and FedEx (NYSE: FDX) right about now. Let us also not forget Kevin Shult's blog post regarding the significance of DHL.

Limited Brands provides support for now originally appeared on BloggingStocks on Mon, 14 May 2007 10:36:00 EST. Please see our terms for use of feeds.