With Priceline's (PCLN) stock gaining a staggering 1800% ($23 Jan 2006 to $440 in Jan 2011) since the beginning of 2006, it comes as no surprise that it has been recognized as the single best-performing stock in the S&P 500 over the past five years. Priceline is the second largest player in terms of booking volumes after Expedia and competes with other leading online travel agencies such as Travelocity, Orbitz in the very competitive online travel industry in the U.S.

Priceline, Inc. (PCLN) is the second largest online travel agency in the world after Expedia, Inc. (EXPE) and offers travel services over the Internet, including bookings for air tickets, hotel stays, car rentals, cruises and vacation packages.

What distinguishes Priceline from the rest is its proprietary Name Your Own Price service? While it does sell travel services under the traditional price-disclosed model, the Name Your Own Price service allows customers (that are flexible on the date and time of travel and the choice of supplier) the option to bid for hotel stays and air tickets.

Expedia, Inc. (EXPE), an online service devoted to travel whose related companies include Orbitz Worldwide (OWW) and Priceline.com (PCLN), issued its Q4 results after the bell today. According to the report, which you can find at the company's investor site, adjusted net income increased 10% to 32 cents per share. TheFly says that this number came in below the estimate by a disappointing four pennies.

You can't always beat Wall Street's prediction. Shortly after the data was posted, the stock experienced a drop of 3.7%, making the quote equal to $24.74.

Priceline.com (PCLN) issued its third-quarter report yesterday after the bell. The market sent the stock of the online-travel concern higher by 6% in the extended-hours session, bringing it up to $412.

That was well past the 52-week high of $393.33. With a 52-week low set at $167.25, this company has one heck of a yearly range. Those who got in at the low and have still held on must be doing some kind of victory dance right about now.

This week, JCPenney (JCP), Kohl's (KSS) and Macy's (M) are the first of the major retailers to report results for the most recent quarter.

Macy's launched an American Express credit card and increased its mobile presence during the fiscal fourth quarter. The analysts surveyed by Thomson Reuters forecast Macy's earnings for that period come to three cents per share, which compares to a net loss of three cents per share in the same period of last year. The Cincinnati-based department store operator is expected to post revenue of $5.6 billion for the three months that ended in October, which is 5.2% more than a year earlier. For the full year, the forecast calls for earnings of $1.50 per share (+6.7%) and $8.2 billion in revenue (+4.3%). Macy's earnings results have been better than expected in recent quarters by a penny or a few per share.

Analyst Upgrades

• Piper Jaffray upgraded Duoyuan Global Water (DGW) to neutral from underweight, citing the potential for positive fundamental news flow through the end of the year, and upped its price target to $16 from $9.
• Jefferies upgraded Alcatel-Lucent (ALU) to buy from underperform, expecting a benefit from a significant ramp in EVDO software sales as mobile data growth accelerates.
• Myriad Genetics (MYGN) was upgraded at RBC Capital to outperform from sector perform with a $23 price target based on valuation and potential to be acquired.
• Goldman upgraded Mohawk (MHK) to neutral from sell with a $53 price target.
• Smithfield Foods (SFD) was upgraded to outperform from market perform at BMO capital with a $21 target.
• Priceline.com (PCLN) was upgraded to outperform from market perform at Morgan Keegan.

Analyst Upgrades

• Soleil upgraded Starwood Hotels (HOT) to buy from hold, citing accelerating RevPAR comps and valuation. The firm upped its target for shares to $57 from $55.
• TD Newcrest upgraded Ivanhoe Mines (IVN) to speculative buy from hold based on valuation.
• BMO Capital upgraded Power Integrations (POWI) and ON Semiconductor (ONNN) to outperform from market perform based on valuation. The firm has a $45 target on Power Integrations and a $9 target on ON Semiconductor.
• Priceline.com (PCLN) was upgraded to buy from neutral at Goldman.
• Reliance Steel (RS) was upgraded to buy from neutral at UBS.
• AXA (AXA) was upgraded to add from neutral at WestLB.
  

Here are some highlights from this past week's earnings coverage on BloggingStocks:

• Blockbuster Inc. (BBI) Q1 net loss was in line with estimates and same-store sales declined, shares also fell.
• CA Inc. (CA) shares sold off on high volume following the Q4 earnings miss and disappointing guidance.
• Cigna Corp. (CI) reported better-than-expected Q1 earnings and higher revenue, and reaffirmed its full-year outlook.
• Cisco Systems Inc. (CSCO) beat Q3 earnings and revenue expectations in the "strongest quarter in our history."
• Dean Foods Co. (DF) lower Q1earnings beat analysts' estimates, but shares fell on heavy volume afterward.
• Denny's Corp. (DENN) bested consensus estimates and year-ago EPS by a penny, but said same-store sales fell.

Analyst Upgrades

• Wells Fargo upgraded Universal Health (UHS) to outperform from market perform to reflect the company's potential acquisition of Psychiatric Solutions (PSYS). The firm sees a 60% chance of Universal Health acquiring Psychiatric Solutions and estimates the deal would be accretive.
• Oppenheimer upgraded Lamar Advertising (LAMR) to outperform from perform following the company's Q1 results and Q2 guidance as it expects growth to pick up in Q3. The firm has a $44 price target for shares.
• UBS upgraded Las Vegas Sands (LVS) to buy from neutral based on valuation and Singapore outlook. The firm raised its price target to $28 from $24.
• Priceline.com (PCLN) was upgraded to buy from hold at ThinkEquity.
• Alcoa (AA) Was upgraded to outperform from market perform at BMO Capital.
• Brookfield Asset Management (BAM) was upgraded to outperform from neutral at Credit Suisse.

Priceline.com (PCLN) has won over consumers by allowing buyers to name their own price for everything from airline tickets to rental cars to cruises. Priceline.com keeps the difference between the price paid by the individual and what Priceline.com paid for the ticket or hotel room.

In mid-February, Priceline said that its quarterly profit more than doubled with strong earnings of $78.5 million, and sales jumped by a whopping 33%.

The market's rebound after a rough start to February has proven that this bull market still has some legs. But I must warn you that not all stocks are set to share in the profits.

The bearish analysts like to hold up the trouble for a few big-name blue chips as a sign that market is doomed -- but don't believe it. These naysayers who focus on the short-lived dips or handful of problem companies forget this is a market of stocks and not just a stock market.

The fact is that there are a lot of smaller companies that are thriving right now even if the 30 components of the Dow are struggling.

Here are some highlights from this past week's earnings coverage on BloggingStocks:

• Apollo Group Inc. (APOL) second quarter EPS guidance fell short of analysts' estimates, sending shares lower.
• CBS Corp. (CBS) higher Q4 earnings were in line with analysts' expectations but free cash flow declined.
• Deere & Co. (DE) posted higher Q1 earnings that easily topped expectations, sending shares sharply higher.
• Gap Inc. (GPS) received a downgrade from an analyst that foresees contracting earnings, returns and margins.
• Hewlett-Packard Co. (HPQ) better-than-expected Q1 results were accompanied by a better-than-expected outlook.

A year ago, the shares of Priceline.com (PCLN) were trading below $70 per share. Since then, the stock appreciation has been stunning, reaching $230 in Thursday's trading.

Of course, the reason is that Priceline.com continues to grow at a torrid pace. In the latest quarterly report, revenues spiked 33% to $541.8 million and profits were up by 54% to $1.99 per share. The consensus estimate was for $1.68 per share.

As so often happens at this point in the earnings season, focus begins to shift to the results from retailers. And the world's largest retailer is among those that step into the spot light this week.

Analysts surveyed by Thomson Reuters are looking for Wal-Mart Stores Inc. (WMT), which was aggressively competitive during the holiday shopping season and also recently announced a new global strategy, to report fourth-quarter earnings of $1.12 per share, up from $1.03 per share in the year-ago period. Revenue for the three months that ended in January is expected to have risen 4.9% to $114.5 billion. The full-year forecast calls for earnings of $3.61 per share (+5.3%) on $409.1 billion in revenue (+0.9%). Walmart has not missed earnings estimates in the past five quarters.