In a research note today, Rick Sherlund of Goldman Sachs lifted his target on Microsoft Corporation (NASDAQ: MSFT) from $30 to $33. Sherlund is considered "The Axe" on The Street -- the analyst most accurate and connected to Microsoft.
As reasons for the upgrade, his note cited share buybacks, but he was also positive on new product releases. He is also encouraged by the initial feedback on Windows Vista, especially since we are essentially one quarter away from its launch. The research note also raises expectations for Microsoft's new Zune media player debuted yesterday, but Sherlund thinks that the Apple share of the market and loyalty to iTunes could be a market constraint.
One interesting note here is that he had modeled a March launch for Vista and now thinks it will be a late January or early February launch. He believes vouchers or coupons will be released in late November so that the PC sales for the holidays will not be slowed by customers waiting for the operating system upgrade. He laid out a few scenarios about what that could mean financially, but he anticipated a revenue change to his model of only 2% - 4%.
The last part of Sherland's note said that he expects Xbox 360 to win out over Sony's PS3 and he even stated that he expects Xbox will be a profitable operation one year out.
This research note actually has a lot of "update" information in it that one would have honestly expected him to have already come out with, but since he is the Axe, you can expect others to follow suit with positive commentary on Microsoft. Most analysts have had positive official ratings on MSFT for what seems like forever, so rating changes may be in the form of estimates and price target revisions if the Street follows suit.
MSFT is trading up 0.75% at $26.53 pre-market on almost 700,000 shares; and that is after the stock closed up $0.35 at $26.33 yesterday on 74 million shares.
John C. Ogg is a partner at financial blog 24/7 Wall St.