What's a Realistic Retirement Age?
Farmers Hit the Jackpot in Kansas Oil BoomNBC Universal took the unusual step of giving advertisers cash back for weak performance in prime time ratings during the Fall 2006-Spring 2007 season, The Wall Street Journal reported Wednesday [subscription].
Typically, a broadcast network will offer advertisers additional time if a ratings shortfall occurs, but NBC has none to give, Reuters reported. NBC, a division of General Electric (NYSE: GE), is in fourth place in the network ratings wars, and currently has no standout new programs that media buyers desire, The Journal reported. GE's shares gained 30 cents to $37.33 in Wednesday morning trading.
Typically, a broadcast network will offer advertisers additional time if a ratings shortfall occurs, but NBC has none to give, Reuters reported. NBC, a division of General Electric (NYSE: GE), is in fourth place in the network ratings wars, and currently has no standout new programs that media buyers desire, The Journal reported. GE's shares gained 30 cents to $37.33 in Wednesday morning trading.
Some industry executives blame the ratings dip partially on the Writers Guild of America strike that began November 5 and that has reduced the supply of original material, Reuters reported. Others cite technical changes in a new ratings formula, or the continuing audience 'fragmentation and dilution,' whereby the networks are losing viewers to specialized cable TV channels and internet activities. However, one experienced analyst believes that while the above variables play a role, the key driver of any ratings change remains a television network's core component: programming.
Goldman Earnings Sink After Buffett Dividend
Johnson & Johnson's Income Falls 23%
Burberry Shares Leap on Sales Update
