Mobile chips leader Qualcomm (QCOM) is planning to launch a variety of 'augmented reality' software for use in different consumer applications, according to Bloomberg/Businessweek.
Qualcomm wants to drive demand for its powerful processors that can handle high speed computing tasks for mobile devices. To do that, it intends to promote processor intensive augmented reality applications. Augmented reality aims to aid consumers with what they see. By pointing the phone's camera to objects and scanning them, the application can then identify them in the database, and find relevant material.
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