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Think you've TIVOed yourself through all the ads on King of Queens? Think again. According to the Nielsen people, viewers of the show saw 1,954 paid product placements within the series in 2006. That Coke product in a character's hand during the intro? Advertising.

Not to pick on King of Queens, though: they weren't even the industry leaders. According to Nielsen's report on 2006 advertising, the top 10 shows that sold product placements were:
  1. American Idol: 4,086 placements
  2. Amazing Race: 2,790
  3. Extreme Makeover Home Edition: 2,787
  4. The Biggest Loser: 2,478
  5. America's next Top Model: 2,309
  6. King of Queens: 1,954
  7. Hell's Kitchen: 1,909
  8. The Apprentice: 1,831
  9. Rock Star Supernova: 1,609
  10. Big Brother 7: 1,591
Who is paying for these product placements?

Continue reading You can't Tivo away all Coca-Cola ads

You can't Tivo away all Coca-Cola ads originally appeared on BloggingStocks on Wed, 21 Mar 2007 10:12:00 EST. Please see our terms for use of feeds.

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