So you've been on the job for three years but the boss won't cut you a raise. Is that your problem, friend? Perhaps the solution to your problem rests in your own hands. If you can prove you're deserving of a raise in salary and you take the appropriate steps to get one, an increase in taxable income just might be in your future. Take a look at the following informative video to gain some insight on effective paycheck building strategy. If you employ the tactics discussed in this video, and you still can't get a raise, it might be time to seek a new employer. I believe that you have every right to expect appropriate compensation for exemplary job performance, even if that means getting it from a new company.

In yet another trite but undeniably efficient marketing scheme, Yum! Brands (NYSE: YUM) restaurant Taco Bell is offering one free Beef Crunchy Taco to every American if a base is stolen in the 2007 World Series.

Just one pilfered sack in the entire best-of-seven series, and a single taco -- likely worth less than your time and effort to make the trip -- can be yours for the taking.

Oh -- you have just three hours to redeem it. Between 2 p.m. and 5 p.m. on a Tuesday. Tuesday to be determined (October 30 if the first base is stolen in Game 1 or 2, November 6 if the first base is stolen in Game 3 or later).

Participating locations only.

For their sake, I hope America's college freshmen can get out of class and take advantage, if indeed a base is stolen in this year's series. Even as much of a laugher as this promotion is, it's totally plausible that no bases will be stolen.

It's not every person who can be satisfied by just hanging around in their same old job. Some of us folks are continually driven to seek more and better situations for ourselves. So how do you speed your trek up the ladder of success? What are the secrets to upward mobility? How can an ordinary person get extraordinary results, especially when there are forces that seem to be working against you?

I'll give you some tips that may help you up that ladder of success. These principles are tried and true strategies that you can accomplish yourself, and that may help to open up the ladder above you.

• First and foremost, be good at what you do. Work results stand for themselves and quality will reap success faster than volume will. It's never enough just to get the job done. Get it done right and make things easier for those who follow up on you. Shoddy work will hold you out of the game.

• Make it known to your bosses that you consider making them successful as part of your job description. If your boss wants some improvement in income and status, then it's in his or her best interest to serve you. Leaders of employees are motivated by success just like everyone else. Show your bosses how you can make life better for them.

Unilever (NYSE:UL) has got some nerve in continuing to keep Fabio employed as spokes-hunk -- the company's word -- for I Can't Believe It's Not Butter!.

There are plenty of other deserving "C" level celebrities who deserve the job. The company should get a DVD of any season of VH1's "The Surreal Life" if it's stuck for ideas.

Fabio wore out his 15 minutes of fame about two hours ago. Unlike other fading celebrities, it's tough to miss the romance novel model because he never seems to go away. But if you are a Fabio fan -- and I pity you if that's the case -- then have I got a contest for you.

In order to promote its new I Can't Believe It's Not Butter! spread with olive oil, Unilever is giving away a luxurious vacation on an island in the Mediterranean, according to a press release.

"One lucky winner and six companions will be whisked away for a week of luxury to a private, 32,000 square-foot villa set on an island in the Mediterranean, where, with the ring of a bell, a five-star Mediterranean chef will prepare mouth-watering cuisine and a staff of 27 is at your every beck and call," the Anglo/Dutch conglomerate said. "A captain will sail you and your guests around the clear blue waters, a driver will chauffeur you around to the best white sand beaches, and a personal masseuse will take all your tension away 24/7."

Contestants have to guess where the island from clues provided by Fabio specially marked packages of "I Can't Believe It's Not Butter!" and on the Web site http://www.tasteyoulove.com. I never thought I would write Fabio's name and "taste" in the same sentence.

We parents of young children love to rail and rant at Disney and its Princesses, going so far as to hail the New York Times when it did an exposé of sorts on the cult of princess. Not only do the princesses create all kinds of stereotypical, feminine-victim role models, goes the theory, but also they promote unhealthy products! The scourge of every grocery store shopping trip is the begging for Disney Princess cereal, or fruit snacks, or (as I encountered last week at Walgreen's, and I don't even have a little girl): Disney Princess gummy bracelets. I do not lie. In fact, I even ate one.

Well, I may have to begrudgingly thank The Walt Disney Company (NYSE:DIS), who has finally decided to be a little more circumspect about the products its princesses, and the rest of the company's characters, push like so many barely nutritional drugs over the supermarket counter. According to the Wall Street Journal today [subscription required], Disney's CEO, Robert Iger, introduced guidelines to ensure that "its name and characters only will be used on kid-focused products that meet certain guidelines in terms of calories, fat, saturated fat and sugar."

Hurray! Parents of little girls (and princess-loving boys, like mine) can finally venture into the grocery stores again. Well, not so fast: Disney will be bound by its existing contractual agreements for as long as two years, and the campaign will take "several years" to roll out internationally. As PR moves go, it's wonderful and I honor Iger for his foresight. Incredibles instant oatmeal? Incredible!

However. The impact of this move will be slow and the brand damage has already been done. I mean! Disney Princess gummy bracelets! Can Disney recover?

Indra Nooyi isn't even officially begun her new role as CEO of PepsiCo, Inc. (NYSE:PEP), and already she's shaking things up. On Friday Pepsi announced Nooyi would be promoting John Compton to CEO of PepsiCo North America, effective immediately. The promotion is only part of a reorganization that morphs Pepsi into two separate divisions, both reporting directly to Nooyi: PepsiCo International and PepsiCo North America.

Bank of America analyst Bryan Spillane likes Compton in the role, but according to the Wall Street Journal [subscription required], said that Pepsi's "talent glut" might mean other executives would begin to grumble about their relative paucity of promotions and responsibilities.

Compton's background is notable for his ability to manage disparate organizations; he was responsible for the integration of Quaker Oats into PepsiCo following the 2001 merger. Nooyi won't be officially his boss until October 1, when she takes over from outgoing CEO Steven Reinemund.