The domestic box-office estimates for the July 4th holiday weekend are in. According to Boxofficemojo, at the time of this writing, the results are too close to call. Both Viacom's (NYSE: VIA) Transformers: Revenge of the Fallen and News Corp.'s (NASDAQ: NWS) Ice Age: Dawn of the Dinosaurs are credited with the same amount of money: $42.5 million. Boxofficemojo is giving Dinosaurs the edge for now and calling it the top movie, presumably because the per-theater average for the computer cartoon is slightly higher.

I previously discussed News Corp.'s strong opening with Dinosaurs, but unfortunately, I'm not so sure the movie lived up to it. When the second Ice Age was released back in 2006, it scored $68 million in its three-day debut weekend. Dinosaurs didn't do as well, but let's take into account the film's Wednesday opening, and tally up the gross for the five-day period, since some of the excitement that might have been reserved for the weekend could have been spread over the mid-week showings. Even by that standard, as of the current estimate, Dinosaurs has taken in a little less than the second Ice Age.

Continue reading Were News Corp.'s 'Ice Age' sequel and GE's 'Public Enemies' disappointments?

Were News Corp.'s 'Ice Age' sequel and GE's 'Public Enemies' disappointments? originally appeared on BloggingStocks on Mon, 06 Jul 2009 09:10:00 EST. Please see our terms for use of feeds.